Study On The Implementation Problems And Countermeasures Of E-commerce Support Policies In Nanling Country

In the era of digital economy,e-commerce has been widely used in various fields of social and economic life with its advantages of universality and efficiency.Now it has been closely integrated with the real economy,effectively promoting the transformation and upgrading of economic structure,and providing new impetus for the development of the national economy.The new stage of socialism requires high-quality economic development.Promoting the sustained and healthy development of e-commerce in the vast counties and regions of the country is not only related to economic and social stability,but also an important channel to achieve rural revitalization.The state and governments at all levels attach great importance to the development of e-commerce and have intensively issued guiding policie s for e-commerce.However,limited by the weak economic foundation and development environment in the central and western counties and regions,how to effectively implement policies and achieve the development goals set by policies is still an important issue that needs to be solved in the work of the current government.Based on the theory of government intervention and the theory of public policy implementation,this paper summarizes the current situation of e-commerce policy implementation in Nanling County through interviews and questionnaires.The study found that during the implementation of e-commerce policies in Nanling County,the policies were insufficient to allocate resources,e-commerce professionals were scarce,e-commerce entities were insufficient in quantity and quality,and policy publicity and communication were not smooth.Then,with the help of Smith’s policy implementation model,the causes of the problems were analyzed from four aspects,and it was pointed out that in the design and formulation of e-commerce policies in Nanling County,the imperfect industrial statistical supervision mechanism,the imperfect policy evaluation system,and the blocked communication and feedback channels led to the insufficient role of policies in resource allocation;Inadequate coordination,professionalism and stability of policy implementation agencies lead to weak policy implementation capacity;The low ability level of the target group and the conservative ideology make the policy acceptance not high;In the policy environment,imperfect infrastructure,weak economic foundation,inadequate market environment and innovation environment have a negative impact on policy implementation.Finally,suggestions are put forward for the implementation of e-commerce policies in Nanling County:formulate policies scientifically and democratically,and build a high-quality e-commerce policy system;Pay attention to professionalism and synergy,and improve the policy implementation capacity of the executive agencies;Strengthen external recruitment and internal publicity and training to improve the quantity and quality of target groups;Improve the infrastructure and service system and build a good development environment.