Research On The Development Strategy Of Hainan Health Tourism Products

With the rapid development of China’s social economy and the continuous improvement of people’s living standards,more and more people are seeking a new way of tourism,which can help them balance physical and mental function and develop a healthy lifestyle and habits,so as to reduce the pain and maintain a long-term health.This demand has promoted the rapid development of health tourism.Health tourism is an advanced form of traditional tourism.On the one hand,it can greatly enable tourists to obtain spiritual satisfaction.On the other hand,it is helpful for tourists to adjust and balance physical and mental functions and develop and maintain healthy lifestyle and habits.For the destination,the development of health tourism is of great significance to optimize the industrial structure and promote the steady improvement of economy.Hainan has obvious advantages in developing health tourism.It not only has unique health tourism resources,but also has a solid customer market foundation.The development of Hainan health tourism has a certain basis,a certain number of health tourism products have been developed sporadically,and the outline of destination health tourism system has been preliminarily formed.However,there are many problems in health tourism products at the present stage,such as the overall level of development needs to be improved,the product system is too monotonous,product research and development personnel shortage,etc.If these problems are not properly solved,it will seriously affect the market competitiveness of Hainan health tourism products,and then affect the optimization and development of health tourism industry.Based on this,the optimization strategy of Hainan health tourism product development is put forward,which is an important subject to promote the healthy development of Hainan health tourism.This paper takes Hainan as the research area to study the development strategy of its health tourism products.Firstly,the relevant concepts of health tourism,health tourism products and health tourism product development are sorted out.Secondly,based on the theory of tourism product development,tourism preference theory,tourism demand theory and sustainable development theory,the author analyzes the health tourism resources in Hainan Province.The questionnaire survey is adopted to study the market demand of health tourism product development in Hainan Province.The present situation of the development of Hainan health tourism products is sorted out,and then the main problems in the development of Hainan health tourism products are put forward,and the optimization strategy of the development of Hainan health tourism products is put forward.The innovation of this paper is reflected in the construction of a three-level system of Hainan health tourism products and the summary of the core functions of various health tourism products through the analysis of Hainan health tourism resources and market as well as field research.It is hoped that the research results of this paper can provide reference for the development of health tourism products in other regions,so as to make contributions to the development of Hainan health tourism.