Research On The Development Strategy Of TCM Health Tourism Products In Wanli District Nanchang City Based On RMFEP Model

In the context of COVID-19 sweeping the world and causing great changes in health awareness and consumption concept,Kang Yang tourism has become the trend of the times.Wanli District of Nanchang not only has unique resources of traditional Chinese medicine,but also has a large tourist market.These factors have laid a good foundation for the development of healthy tourism in Wanli District.However,for a long time,the healthy tourism industry in Wanli District has not developed rapidly,and its industrial scale still needs to be improved.The main reason is that there are still some problems in its product development and product positioning.How to determine the correct development mode of health care tourism and how to customize the development strategy suitable for the development of health care tourism in Wanli has become an urgent problem for researchers and relevant responsible personnel of the industry.Therefore,based on the RMFEP model,this paper will evaluate the development resources of traditional Chinese medicine and health tourism products in Wanli,Nanchang City,Jiangxi Province,based on the investigation of the unique current situation of traditional Chinese medicine resources,forest health tourism resources and climate health tourism resources in Wanli,Nanchang city,Then it analyzes the resource(R)transformation of the development of traditional Chinese medicine health tourism products in Wanli,Nanchang city;Secondly,through the market survey and tourist survey of the development of traditional Chinese medicine health care tourism products in Wanli,Nanchang,the market(m)analysis of the development of traditional Chinese medicine health care tourism products in Wanli,Nanchang is completed;Then,by studying the functional types and current situation of traditional Chinese medicine health care tourism products in Wanli,Nanchang,this paper completes the functional(f)analysis of the development of traditional Chinese medicine health care tourism products in Wanli,Nanchang;Then,through the analysis of various experience types of TCM health care tourism products in Wanli,Nanchang and the analysis of experience realization and influencing factors of TCM health care tourism product development,this paper completes the experiential(E)analysis of TCM health care tourism product development in Wanli,Nanchang;Finally,according to the above analysis conclusions,on the basis of discussing the development principles,development ideas and product system of TCM health care tourism products,the(P)development strategy of TCM health care tourism products in Wanli,Nanchang is completed.Finally,it completed the construction of RMFEP model,improved the theoretical deficiencies of regional health care tourism product development model,and put forward constructive strategies for the development of health care tourism in Wanli.Through the research,this paper draws the following application conclusions: first,Nanchang Wanli health tourism resources are rich,but mainly natural resources;Resource transformation ability is strong,but the development is uneven and the homogenization is serious;Second,tourists believe that TCM health tourism has the functions of self-cultivation,physical fitness,repair and health care,medical rehabilitation and so on;The functions of traditional Chinese medicine and hot spring tourism products in Nanchang need to be strengthened,and the functions of traditional Chinese medicine and hot spring tourism products in Nanchang need to be strengthened;Fourth,the most important factors affecting the experience of health tourism products for tourists in Wanli,Nanchang are resources,environment,services and facilities.Based on the above research conclusions,this paper puts forward the principles,ideas,product systems and Strategies of the development of health tourism products in Wanli,Nanchang.From the practical application,it provides the general direction and system strategy for the development of health care tourism in Wanli,Nanchang,and provides theoretical,in-depth and feasible concrete countermeasures for the development of health care tourism of traditional Chinese medicine in Wanli,Nanchang.