Research On Development Strategy Of Changxing Real Estate Limited Company

With the progress of society and the rapid development of economy,the real estate industry is gradually maturing.At present,under the macro background of the implementation of "adhering to the housing and not speculation",China has decided to stabilize the development of the real estate market,curb the speculative investment demand,and ensure the housing to become the basic living security of residents.In response,the government has introduced a series of regulatory policies to promote the healthy development of the real estate market,Although there is a strong guiding effect,However,the problems faced by small and medium-sized private enterprises should not be underestimated,First,we need to face the significant impact of the causes of the epidemic,At the same time,we should also face the market pressure brought about by the government regulation,Second,due to the impact of the external environment of the internal development of the continuous power,strategic planning management system is not perfect,brand management,system management is not strict and unreasonable human resources and other problems also to a large extent to curb the enterprise to maintain a good situation of the long-term development of the needs,How do the small and medium-sized private enterprises represented by Changxing Real Estate seize the opportunity in the fierce market competition,Implement strategic planning,Improve the management and operation mechanisms,Optimizing the internal development path of enterprises has become an urgent problem to be solved.This paper takes the long star real estate co.,LTD.As the main content of analysis,through the adoption of strategic management theory,combined with the PEST analysis model,summarizes the long star real estate development,for the problems and the reasons,while using the SWOT analysis model clearly lists the long star real estate facing internal advantages and disadvantages and external opportunities and threats.Based on the main problems found in the process of the current research situation,This paper chooses the torsion strategy as the basic development strategy of the company,However,due to the outstanding resource advantages and construction capacity of Changxing Real Estate in the industry,Real estate market demand still has a large space and other reasons,On the basis of the torsion strategy,supplemented by the growth strategy as the long-term development strategy plan of Changxing Real Estate,On the basis of proposing the strategic objectives and strategic positioning,Explain the implementation process of strategic planning from the perspectives of brand,service,organizational structure,human resources,corporate culture,product management,investment layout,land acquisition strength,financing construction,At the same time,we put forward the strategic implementation safeguard measures.This paper research to a certain extent for the sustainable development of small and medium-sized private enterprises,on the basis of using the theory of strategic management,closely combined with the strategic management method,using strategic management tools for detailed analysis,and in the actual process in the concrete implementation methods and safeguard measures,the research results of this paper will provide reference value for the development of long star property strategy.