A Research On The Strategies Of Development For Jinan JS Real Estate Company

Jinan JS Real Estate Company is a private real estate enterprise founded in 2005.In recent years,with the development of the entire real estate market,the company has also been developed dynamically.But throughout the development process,there are also large distances between the overall competitiveness of Jinan JS Real Estate Company and some benchmarking enterprises,and now also facing the pressure of state regulate and control the real estate industry.Under this circumstance,it has very important theoretical and practical significance of how to determine the future development strategy of Jinan JS Real Estate Company to seek sustainable development better.This paper makes a comprehensive application of strategic management theory and method,takes relevant research as reference,and uses PEST analysis method,porter's five competitive forces model,core competitiveness standard model,value chain capability model and factor evaluation matrix and other methods to analyze the internal and external environment of Jinan JS real estate company's future development.On this basis,the company's development of strategic mission and strategic objectives are discussed,SWOT analysis method is applied to carry out the matching analysis of strategic selection,the overall strategy and competitive strategy of the company are determined,the recommended measures of functional strategy and strategy implementation are put forward.With the research on the development strategy of Jinan JS real estate company,this paper explores a steady and sustainable development path,which not only brings a lot of beneficial strategic management enlightenment to Jinan JS real estate company,which is in the process of strategic transformation,but also clarifies the strategic direction for the future operation and development of Jinan JS real estate company.The research on the development strategy of Jinan JS real estate company is also the result of a few systematic reviews of the development strategy of this industry in China's real estate industry in recent years.It not only has a strong strategic guidance for itself,but also has reference value for similar real estate companies.