Fen-yang From The Perspective Of Industrial Integration Study On Optimization Strategy Of Wine Culture Tourism Development

Fen-yang City is the largest production base of light flavor Baijiu in China and the earliest production area in the history of Chinese liquor brewing."Fen-yang Liquor Culture" is known as "the soul of China’s millennium liquor culture" because of its rich historical connotation and cultural heritage.In recent years,Fen-yang City has proposed to take the path of "integrated development of liquor culture and tourism" based on its rich liquor culture resources,and the development of liquor culture tourism has achieved initial results.This paper comprehensively combed the literature related to wine culture tourism at home and abroad,absorbed the theoretical research results at home and abroad,and explored the integration development of Baijiu industry and cultural tourism industry in Fen-yang City from the perspective of industrial integration,with the experience economy theory and industrial integration theory as the theoretical support,using the literature research method,field research method,quantitative and qualitative analysis method.Through investigation and research,this paper summarizes the occurrence of the wine culture tourism resources in Fen-yang City,summarizes the existing wine culture tourism products in Fen-yang City and the current situation of the integration and development of Baijiu industry and cultural tourism industry,and conducts a survey of tourists’ satisfaction with the wine culture tourism in Fen-yang City through questionnaires,uses SPSS software to conduct IPA analysis on the questionnaire data,and finds out the areas in need of improvement in the development of wine culture tourism in Fen-yang City,And optimization strategies have been proposed to address these issues,in order to be helpful for the development of alcohol culture tourism in Fen-yang City.The study found that the integration development mode of Baijiu industry and cultural tourism industry in Fen-yang City is mainly the integration mode of Baijiu industry oriented cultural tourism industry infiltration and extension.At present,there are four major problems in the development of Fen-yang city’s liquor culture tourism:lagging infrastructure construction,insufficient development of liquor culture tourism resources,incomplete liquor culture tourism industry chain,and insufficient promotion of liquor culture tourism.Finally,in response to these problems,it is proposed to create the image of Fen-yang city’s liquor culture characteristic tourism city,further enrich liquor culture tourism products,and improve the liquor culture tourism industry chain Explore and innovate four major measures for promoting wine culture tourism to optimize the development strategy of wine culture tourism in Fen-yang City.