Based On SWOT Analysis To Industrial Convergence Of Tourism Industry With Cultural Industry In Wuhan

With the increase of people’s education level and tourism experience, theoriginal single function of tourism products for tourists has gradually lost itsappeal, people pay more attention to its cultural connotation in the choice oftourism products. The demand trend of tourism enterprises to strengthenexchanges and cultural enterprises and cooperation, the development of morerich cultural connotation and cultural experience of tourism products, thesenew requirements directly promoting the integration of tourism industry andcultural industry development. At present, the phenomenon of fusiondevelopment of two major industries has been widely aroused the concern ofmany countries and regions, also timely formulate conform to thedevelopment trend of the integration of the two industrial policy, and achievedgood economic and social benefits, but the academic study of integration ofthe development of the two industry theory is not systematic and perfect.This paper is divided into five parts: the first chapter is the introductionpart, mainly introduced this article research background and the significance,the research status at home and abroad, the tourism industry and tourismindustry and cultural industry fusion research progress, this research ideas andresearch methods, the innovation points of this paper. The second chapter isthe part of basic theory, mainly to the tourism industry,cultural industry andindustry gives definition, describes the ideological origins ofindustryintegration and fusion path, and introduced the SWOT analysis method.Thethird chapter is the internal analysis part, this part use the SWOT analysis toadvantages and disadvantages by industrial convergence of tourism industrywith cultural industry in Wuhan. The fourth chapter is the external analysispart, this part use of SWOT analysis to opportunities and threats by industrialconvergence of tourism industry with cultural industry in Wuhan. The fifth chapter is the conclusion part, mainly according to the analysis of SWOT bythe third and the fourth chapters puts forward suggestions andcountermeasures to industrial convergence of the tourism industry andcultural industry in Wuhan.