On Culture-tourism Industrial Convergence In Wuling Mountain Area

Since the1980s, industrial convergence gradually developed. At present, there area lot academic researches on industrial convergence, most of which focus on theinformation and communication industrial convergence, and some on financial,manufacturing, logistics and other fields as well. Compared with other traditionalindustries, tourism industry is demand-oriented rather than production-oriented, andwhich makes tourism industry of strong penetrability. Under the background ofindustrial convergence, tourism actively connects with other industries at all levels, andaccording to the different travel demands of consumers, various tourism products andservices derived in the industry boundaries, which enriches the connotation of industrialconvergence by practice.In October of the year2011, a program, the Regional Development andPoverty-Relief Programs in Wuling Mountain Area, which approved by the StateCouncil, pointed out that tourism industry and cultural industry should be as the leadingindustry. Wuling Mountain Area is of rich national cultural resources and beautifulnatural scenery, which is a strong advantage to promote the local convergence oftourism and culture. Therefore, this paper is to analyze the culture-tourism industrialconvergence in Wuling Mountain Area through three observing points,and then makesome developing suggestions according to the analysis result. Firstly, this paper gives abrief introduction of research significance and background, and a general review ofresearches at home and abroad, thus to present research contents and possibleinnovative points. Then, based on the essence of industry convergence, the economiceffect, which is also the advantage of industry convergence is discussed. At the sametime, according to the system constitution and features of tourism industry, relationshipsamong species model is applied to simulate industry convergence. By revising andusing this model, the paper works out the correlation coefficient of three observingpoints, and then observes the convergence by Mathmatic. After that, the research abovereflects that, enterprises strategic transformation, tourist consumption concepttransformation, government multiple support and social direction transformation arecrucial to the development of industry convergence, which will also promote the localcultural tourism. At last, it comes to the conclusion that with the development ofcultural industry, gradually affecting tourism industry, the Wuling Mountain Areashould take full advantage of its rich humanism resources to develop the culturaltourism there, thus to boost the local economy.