Research On TD Bus Company’s In-vehicle Advertising Management Strategy Under The Background Of Smart Travel

With the continuous development of science and technology,the era of intelligence has arrived.A series of new technologies have gradually been put into use in the transportation field,forming a large pattern of intelligent travel.This not only promotes the convenience of people’s travel,but also brings opportunities and challenges to the management of in car advertising for public transportation companies.The opportunity is to broaden the scope of vehicle advertising projection,enrich the forms of vehicle advertising,and the challenge is to exacerbate the difficulty of vehicle advertising management and increase the complexity of the management process.Therefore,bus companies are required to reorganize and plan their vehicle advertising management business to effectively adapt to the trend of the times.Bus advertising,as a highly mobile advertising model,has a unique influence in people’s lives,with advantages such as multi-dimensional display,wide coverage,and long effective dissemination distance.Whether a bus company can scientifically manage its in car advertising business is not only related to its own operational efficiency,but also affects the development of the city,and is closely related to the interests of each advertising subject.By analyzing the current situation of bus advertising management and accurately identifying the existing problems,we can accurately grasp the overall development characteristics and challenges of bus advertising in the context of smart travel,in order to provide better ideas for the operation and management of bus advertising.The thesis mainly uses case studies,survey questionnaires,and other methods to analyze.Firstly,from a theoretical perspective,it provides an overview of the meaning,types,and characteristics of car advertising,and introduces the theoretical content used in the article’s research;Secondly,based on theoretical analysis,taking TD Bus Company in Zhengzhou City as an example,a questionnaire survey was conducted to deeply analyze the current situation of the company’s in car advertising management.Through summarizing the questionnaire data,it was found that the company’s in car advertising management still has problems such as a lack of attention,a lack of sound in car advertising management mechanisms,a lack of professional advertising operation and maintenance teams,and inaccurate grasp of audience experience.Based on a detailed analysis of these issues,relevant strategies and measures have been proposed from multiple aspects,including enhancing the company’s emphasis on car advertising management,constructing innovative bus car advertising management mechanisms,introducing third-party organizations for management,focusing on market demand to grasp the audience’s experience,improving advertising design and production levels,selecting targeted release routes,and reasonably scheduling media,To promote Zhengzhou TD Bus Company to better carry out in car advertising management activities in the context of smart travel.