| The equipment manufacturing industry is a basic industry for the construction of the national economy.Its development status is related to the level of national economic development and the quality of operation,and is an important measure of a country’s comprehensive national strength and national defense strength.In the international market,there is a dazzling array of products made in China that can be seen everywhere,but the low technical content,innovation index and added value of the products can only passively participate in the division of labor at the low end of the global value chain,allowing Western countries to rob my country of a large amount of profits.At the same time,China’s economy has begun to develop slowly and has entered a new normal.The equipment manufacturing industry has overcapacity and has low production efficiency and efficiency.The disappearance of the demographic dividend has led to rising costs and high pressure.In addition,the deepening of the Sino-US trade war and exports The situation has deteriorated,and the profitability of equipment export manufacturing enterprises has declined.In contrast,developed countries such as Europe control the key technologies of high-end equipment manufacturing and have strong technological innovation capabilities,occupying the high-end links of R&D,design,and service in the division of labor of the global value chain,and have lasting competitiveness and advantages.Therefore,the equipment manufacturing industry is facing a situation of internal and external troubles,so it must undergo transformation.Servicization is the most important and most important form of its transformation,that is,the proportion of service elements in manufactured products to extend China’s manufacturing industry.In the upstream and downstream positions of the global value chain.In the context of the close integration of the global manufacturing and service industries,the proportion of service elements in products has continued to rise,and equipment export manufacturing companies have shifted from focusing on providing customers with product quality to focusing on providing "overall solutions" to construct service-led logical management operations Model,realize value appreciation,build core competitiveness,and then improve its position in the global value chain division of labor system,and realize the climb to the mid-to-high end of the global value chain.However,for equipment export manufacturing enterprises,how to choose a service-oriented transformation model,how to match and integrate product manufacturing and service value chains,and how the service-oriented transformation evolves from low-level to high-level,and what is the path of evolution?These issues serve the enterprise Transformation is very important and needs to continue analysis,research and exploration.This article takes the global value chain as an analytical perspective,and on the basis of collating a large number of documents,it is based on the theory of industrial integration,stakeholder theory,enterprise core competence theory,and smile curve theory.From the perspective of the integration of manufacturing and service value chains,and matching The two dimensions of the internal logic of evolution describe the development status,transformation mode and motivation of the equipment manufacturing industry as a service,the evolution path of the transformation,the existing problems and the effect of the transformation,thus forming a theoretical analysis framework for the service transformation of the manufacturing industry.At the same time,taking the service transformation of Yong ding Co.Ltd.as a case,it specifically analyzes the integration process and matching evolution path of the manufacturing value chain and service value chain of the export manufacturing enterprise,and finally proposes targeted solutions based on the problems existing in the transformation implementation process,In order to be beneficial to the service-oriented transformation of other equipment export enterprises. |
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