Research On Performance Evaluation And Improvement Strategy Of The Wealth Management Business Of GL Securities Company

With the increasing income level of residents in China,the number of high-net-worth clients faced by securities companies has also increased significantly,which has given birth to the potential wealth management needs of the whole society.GL Securities Company,as a state-controlled modern financial service enterprise,has been rated as Class A securities firm by China Securities Regulatory Commission for many years,and its operating income has increased year after year,showing a good development momentum.However,with the continuous decline of the commission rate in the securities industry,GL Securities Company has also exposed many drawbacks in the operation of wealth management business,which has restricted the further healthy and sustainable development of this business.Therefore,this paper takes GL Securities Company as the research object,specifically discusses the main problems existing in the wealth management business operation process,and gives corresponding countermeasures and suggestions,in order to provide help for the company to become bigger and stronger in the industry.Based on this,on the basis of combing relevant theories and literatures,this paper briefly introduces the basic situation of GL Securities Company,and makes a detailed description of the current status of wealth management business of the company based on the business income,the number of service customers and the number of business employees,thus laying a realistic foundation for this research.After that,this paper further uses AHP-FCE method to screen different indicators through expert consultation,statistical analysis and other methods,and finally selects four criterion-level indicators such as service guarantee effectiveness,process standard maturity,supporting system completeness,and product positioning accuracy,and eleven indicators,such as performance appraisal system,product brand development and customer relationship maintenance process,to quantitatively evaluate the development effect of wealth management business of GL Securities Company.The results show that: overall,the evaluation result of wealth management business of GL Securities Company is "average";Further analysis of the indicators of each standard level shows that the evaluation grade of supporting system is "general",the evaluation grade of process standard is "general",the evaluation grade of service capability is "poor" and the evaluation grade of product positioning is "general".Finally,in order to better promote the good operation of the wealth management business of GL Securities Company,this paper further puts forward the corresponding countermeasures and suggestions from four aspects: establishing and perfecting the relevant supporting system for business development,continuously promoting the standardization of process standards,comprehensively improving the company’s business service capability,and implementing a clearer product positioning strategy.The continuous development of China’s economy has increased the disposable income of residents,created more and more high net worth individuals,and spawned the potential wealth management needs of the whole society.At the same time,the gradual improvement of the securities market has promoted the prosperity of securities trading activities and provided the foundation for wealth management business.GL Securities Company,as a state-controlled modern financial service enterprise,has been rated as Class A securities firm by China Securities Regulatory Commission for many years,and its operating income has increased year after year,showing a good development momentum.However,with the continuous decline of the commission rate in the securities industry,GL Securities Company is also facing the unfavorable situation of double decline in profits and income,which urgently needs business transformation.The wealth management business has become one of the important transformation directions of the company.Taking GL Securities Company as the research object,this paper specifically discusses the main problems existing in the wealth management business operation process,and gives corresponding countermeasures and suggestions,with a view to providing help for the company to become bigger and stronger in the industry.Based on this,on the basis of combing relevant theories and literatures,this paper briefly introduces the basic situation of GL Securities Company,and makes a detailed description of the current status of wealth management business of the company based on the business income,the number of service customers and the number of business employees,thus laying a realistic foundation for this research.Using AHP-FCE method,this paper selects four criteria indicators,such as service capability,process standard,supporting system and product positioning,and eleven indicators,such as performance appraisal system,product brand development and customer relationship maintenance process,to quantitatively evaluate the development effect of wealth management business of GL Securities Company.The results show that: overall,the evaluation result of wealth management business of GL Securities Company is "average";Further analysis of the indicators of each standard level shows that the evaluation grade of supporting system is "general",the evaluation grade of process standard is "general",the evaluation grade of service capability is "poor" and the evaluation grade of product positioning is "general".Finally,in order to better promote the good operation of the wealth management business of GL Securities Company,this paper further puts forward the corresponding countermeasures and suggestions from four aspects: establishing and perfecting the relevant supporting system for business development,continuously promoting the standardization of process standards,comprehensively improving the company’s business service capability,and implementing a clearer product positioning strategy..