Research On The Impact Mechanism Of Value Co-Creation On The Performance Of Start-up Enterprises

At present,China’s economy is growing steadily and steadily despite the impact of the COVID-19 pandemic.The government has given strong support to the development of new start-ups,which have sprung up like mushrooms and shown new vitality.However,facing the complex economic situation at home and abroad,our new ventures are inexperienced,and there are many problems in the process of operation.From the perspective of service ecosystem,based on social networks,new ventures create value by integrating resources with other participants and interactions among participants,which has a crucial impact on the growth of enterprises.Based on this,this study puts forward the path hypothesis that value co-creation affects the performance of new ventures,and establishes a moderated dual-intermediary model to solve the following problems:(1)How does value co-creation affect the performance of new ventures?(2)What role do opportunity identification and goal consistency play in value co-creation affecting the performance path of new start-ups?(3)What are the moderating factors in the path of value co-creation?This paper studies the impact of value co-creation on opportunity identification,goal alignment and new venture performance,and explores the mechanism of industrial environment dynamics and metacognitive experience in the influence path.This paper sorts out and summarizes social information processing theory and organizational socialization theory,simultaneously summarizes the current research on value co-creation,opportunity identification,goal consistency,industrial environment dynamics and metacognitive experience.Based on this theory and related research,a model of the influence mechanism of value co-creation on the performance of new enterprises is constructed.By comparing relevant scales at home and abroad,this study designed a questionnaire suitable for the research content of this paper,and conducted a preliminary survey to modify relevant items to form this questionnaire,which mainly involves the above 6 variables and control variables.A total of 348 effective questionnaires were collected.SPSS 26.0 and Amos24.0software tools were used for data processing of the survey results of new venture entrepreneurs.In this article,through homologous variance test,descriptive statistics analysis,reliability validity test,correlation analysis and other methods to confirm the reliability of data samples.Applies structural equation model test value co-creation of startup opportunity recognition,the influence of goal alignment,and performance,as well as the opportunity to identify and target alignment effect on the performance of new ventures.The mediating role of opportunity identification and goal alignment was verified by Bootstrap test.The moderating effects of industrial environment dynamics and metacognitive experience are verified by linear regression analysis.Results show that:(1)the value co-creation of opportunity recognition,target consistency and have significant positive influence on entrepreneurial performance.(2)Opportunity identification and goal alignment play mediating roles between value co-creation and start-up performance,respectively.(3)The relationship between dynamic positively regulated value co-creation and opportunity identification in the industrial environment,and the relationship between metacognitive experience positively regulating value co-creation and goal consistency.Research results help to develop innovation theory research in the field of entrepreneurship,to provide the theoretical reference to the implementation of business process to create value.