Research On The Optimization Of The Incentive System For Knowledge Workers In W Enterprises

With the gradual rise of knowledge-based and innovative products and brands,the rapid transformation and development of enterprises increasingly depend on the reserve and training of knowledge-based talents.In order to effectively solve the problems of high turnover rate,low engagement and low output rate caused by the incentive system of knowledge workers in W enterprise,based on the psychological contract theory,the paper’s goal is to improve the incentive effect of the corporate incentive system,and to enable knowledge workers to stimulate greater work potential and motivation.Based on the concept of knowledge workers and the psychological contract theory and the two factor theory,the paper constructs an analytical framework for the incentive system of knowledge workers,and analyzes the present situation of the motivation of the knowledge workers in W Enterprise from the aspects of the salary,the content of the motivation,the promotion system,etc.Then,from the transaction,relationship and development dimensions of psychological contract,the paper evaluates the effect of incentive factors of knowledge workers in W Enterprise,and summarizes the problems existing in the incentive system of knowledge workers in W Enterprise.Besides,based on the characteristics of motivation demand of different types of knowledge workers,the paper tries to find out the deep reasons of insufficient motivation of knowledge workers in W Enterprise.Finally,from the salary structure,performance incentives,hierarchical communication,promotion channels and other aspects of the incentive system,the paper presents an optimal path.The research conclusions are that,firstly,based on the analysis of the current situation and effect evaluation of the existing incentive system,we can found that the knowledge workers of W enterprise have problems such as low output rate,low engagement and high turnover rate.Secondly,by analyzing the characteristics of the incentive needs of different types of knowledge workers,it is found that the reasons for the poor incentive effect of knowledge workers in W enterprise include homogeneous rewards and punishments,chaotic performance appraisal,insufficient sense of belonging to the enterprise,lack of hierarchical communication,neglect of personal goals,lack of career planning.Thirdly,In response to the problems and reasons found above,suggestions for optimizing the incentive system are put forward based on the three dimensions of the psychological contract,first,optimize the salary structure,clarify the standards of rewards and punishments,and strengthen performance incentives to improve the incentive level of the transaction dimension.Second,shape corporate culture,strengthen communication at different levels,and attach importance to humanistic care to enhance the incentive effect of the relationship dimension.Thirdly,focus on career planning,improve employee capabilities,and smooth promotion channels to improve incentive measures in the development dimension.This paper analyzes the problems and causes of the incentive system of knowledge workers in W company from the perspective of psychological contract.On this basis,it puts forward targeted suggestions for the optimization of the incentive system,which can stimulate the enthusiasm and professionalism of knowledge workers for W company.At the same time,it can provide reference to improve incentive systems for other companies in the same industry.