| Information technology brings human society into the information age,which greatly improves people’s production efficiency and improves people’s living conditions.With the continuous development of information technology,the demand of customers is increasing,and the content of demand is becoming more and more complex,which makes it enterprises not only rely on products to meet the needs of customers in the past,but also need more relevant capabilities to promote competitiveness.At the same time,with the change of market environment,problems such as excess capacity and serious product homogeneity in the IT market have led to fierce competition in the IT hardware market,and the IT hardware industry has entered an era of small profits.As an intermediate link between equipment manufacturers and end users,IT distributors mainly make profits by taking advantage of information asymmetry,logistics and channels.However,in recent years,due to the application of Internet technology,the rise of e-commerce,and the increasingly convenient logistics,the value of distributors has gradually decreased,and the living space has been greatly squeezed.This paper takes S Company as the research object.As a leading domestic IT distribution enterprise,s company suffered a sharp decline in operating profits in the harsh market environment,and the enterprise was in trouble.In addition,with the continuous development of economy and the progress of technological level,people’s consumption choices are becoming more and more diversified,and their consumption concepts are also changing.In addition to facing the pressure of intensifying enterprise competition and increasing costs,s company also needs to create product differentiation advantages by meeting the individual needs of consumers.Under this environment,s company began to transform to a service-oriented direction,enhancing differentiation advantages by increasing the added value of products and services,and transforming the core competitiveness of the enterprise.However,the road of reform has not been smooth.After 5-6 years of transformation,S Company has maintained the annual growth of sales,but due to the continuous decline of profit margin,the overall profit has not increased simultaneously with the sales growth,and the market value has hovered around 10 billion yuan for many years.How to help the enterprise get out of the predicament and ensure the long-term development of the enterprise under the new situation has become a problem that S Company’s senior management must think about and face.Through literature research,case analysis and interview,this paper uses service theory,customer perceived value theory,service contact theory and value chain theory to carry out the research.By analyzing the current situation of S company’s service-oriented transformation,this paper points out that s company has four problems in the current service-oriented transformation,such as lack of innovation ability,lack of business model transformation,,lack of talent funds and so on.Through interviews,we can understand the causes of the problems,including less investment in technology,constraints on traditional development statusand lack of supporting measures for transformation.Combined with the theoretical basis,this paper puts forward four countermeasures: strengthening enterprise technological innovation,improving enterprise business model,and improving transformation supporting measures.In order to ensure the effective implementation of the service-oriented transformation strategy,this paper puts forward six guarantee measures: improving the human resources guarantee ability,optimizing the enterprise organizational structure guarantee,increasing the R &D investment in its own products,establishing a service platform and deepening services,establishing a corporate financial management guarantee department,and reforming and innovating the incentive guarantee mechanism.It is hoped that the research in this paper can further promote s company to better enhance its competitiveness under the market reform,better meet customer needs,and achieve a good transformation of the enterprise.At the same time,because the current research is often limited to the service-oriented transformation of traditional manufacturing industry,there is little information on how distributors carry out service-oriented transformation,I hope this study can have certain reference value and significance for related enterprises in the same industry. |
