Research On The Development Strategy Of C Life Insurance Company

On March 5,2018,the government work report submitted to the first meeting of the13 th National People’s Congress put forward nine aspects such as deeply promoting the structural reform on the supply side.For the insurance industry,which is an important stabilizer of the national economy,the above-mentioned deployments should also be an action guide for the insurance industry to serve the overall situation of national economic and social development,promote industrial structure upgrading,return to insurance protection and enter a new stage of development.As the main force of commercial insurance,the life insurance industry should take a customer-centered,high-value,intensive,and sustainable path of transformation and growth.This paper makes full use of domestic and foreign company development strategy theories and starts from the strategic objectives of C Life Insurance company in response to the changes occurring in the market environment.In terms of external environment analysis,PEST is used to analyze the macro environment in which the company is located,Porter’s five forces model is used to analyze the company’s industry environment,and an external factor evaluation matrix(EFE)is established.In the internal environment analysis,we analyzed the company’s main resources and capabilities,including brand resources,organizational structure,and human resources,and established the internal factor evaluation matrix(IFE).On the basis of a detailed study of its development situation,the opportunities and challenges it faces are identified,and SWOT analysis,QSPM matrix,and other important analysis tools are used to explore in depth the four levels of strengths,weaknesses,opportunities,and threats,and to explore more appropriate development strategies and solutions.At the same time,the development objectives and strategies of C Life Insurance company are proposed,and the countermeasures and guarantees for the implementation of the strategy are elaborated.Taking C Life Insurance company as an example,this paper analyzes how C Life Insurance company can adapt to the current high-quality development of the life insurance industry by adjusting its own development strategy and also provides feasible suggestions and references for the strategic transformation of other domestic life insurance companies of the same type.