Study On The Characteristic Industry Development Of Small Towns In Rizhao City

In recent years,the level of urbanization has been continuously improved,and the construction of small towns with characteristics has flourished,and the development of characteristic industries is the key to the development of small towns with characteristics.Starting with the literature reading at home and abroad,this paper discusses the basic concepts and related theories,and analyzes the present situation of the characteristic industry of small towns in Rizhao City.Furthermore,the evaluation index system of the development level of characteristic industries in small towns is constructed,and the development level of characteristic industries in small towns in Rizhao City is compared with that in other characteristic industrial towns by taking 2017 characteristic industrial towns as data samples.In order to study the development of characteristic industry in small towns of Rizhao City,and then take Zhonglou Town as an example,with the help of field investigation,Get the relevant data text for case analysis and evaluation,And draw lessons from the development experience of small town characteristic industry at home and abroad.This paper makes an empirical analysis of the characteristic industries of some small towns in Rizhao City and takes Zhonglou Town as a case study.From the relevant small towns in Rizhao City to the cases in Zhonglou Town,the empirical analysis and case analysis are all small towns in Rizhao area.Both studies are characteristic industries.The results of empirical analysis and case analysis show that: first,in the development level of characteristic industries in Rizhao small towns,industrial basic environment,economic benefits of characteristic industries,industrial scientific research and public service platform,Brand awareness of characteristic industries is weaker than that of other characteristic industrial towns.Economic benefit of only Beigu Town incharacteristic Industry In the third place,Chen Tuan Town is located in the fifth place in the industrial scientific research and public service platform.Second,the position of the combination evaluation of the characteristic industry development level of Rizhao small towns is below the medium level.Third,according to the analysis of Zhonglou Town,it is found that the development layout of rubber and plastic characteristic industries in Zhonglou Town,the poor innovation ability of industrial scientific research,the scale of industrial enterprises,the general management and operation of industrial enterprises,and the poor protection of industrial ecological environment.However,the economic benefits of the industry are better.Finally,the paper puts forward some suggestions on the development of characteristic industry in Rizhao small towns,so as to promote the construction of characteristic small towns.