| The 19th National Congress of the Communist Party of China emphasized that "the issue of agriculture,rural areas,and farmers is a fundamental issue related to the national economy and people’s livelihood,and we must always prioritize solving the’three rural’ issues as a top priority in the work of the entire party." In the implementation process of the rural revitalization strategy,the position and role of farmers cannot be ignored,and the people-centered development concept runs through the entire process of rural revitalization.We must clarify the concept of development for the people,development relying on the people,and development achievements shared by the people,Only then can we better play the role of farmers as the main body,promote industrial development,and achieve stable and far-reaching rural revitalization strategies.Rural tourism has a strong industrial radiation ability,providing support for economic development.From the perspective of farmers,what kind of participation behavior do farmers have in the development of rural tourism? What are the influencing factors of farmers’ participation behavior?How to leverage the positive role of farmers in the development of rural tourism industry? What measures will be developed to encourage farmers to deeply participate in tourism development? These are all issues worth exploring in rural revitalization.This article takes Qiandongnan Prefecture as an example.Qiandongnan Miao and Dong Autonomous Prefecture is rich in cultural and tourism resources,known as a state of singing and dancing,an ecological state,and a cultural state.The Miao and Dong culture is authentic,and the "Village BA" basketball culture is popular throughout the internet.Traditional minority villages,represented by Xijiang Miao and Zhaoxing Dong villages,have unique rural tourism development and significant economic and social benefits.In view of this,this article selects characteristic ethnic minority tourism villages such as Xijiang Miao Village,Langde Miao Village,Basha Miao Village,and Zhaoxing Dong Village in Qiandongnan Prefecture as case studies.After pre research,the questionnaire was modified and improved,and a 20 day follow-up survey was conducted.A total of 244 valid questionnaires were collected.Based on sustainable livelihood theory and industrial integration theory,a logistic regression model was used for data processing,To analyze the influencing factors of farmers’ participation in rural tourism behavior.The main research conclusions are as follows:(1)The development of rural tourism industry around ethnic minority villages in Qiandongnan Prefecture is in good condition.The deep integration of ethnic minority original ecological culture and tourism has injected impetus into the promotion of tourism development in the region,forming a unique competitive advantage.Farmers participate in different ways,thus benefiting.There are three main ways of participation: employment participation,business participation,and factor participation.(2)The main influencing factors on the participation of ethnic minority village farmers in rural tourism behavior include the number of family labor force(0.070),whether they participate in training(0.033),farmers’ evaluation of village transportation accessibility(0.045),farmers’ residential area(0.062),and farmers’ convenience in obtaining loan opportunities(0.060).Corresponding to human capital,natural capital,physical capital and financial capital respectively,social capital is not the main factor that affects farmers to choose to participate in rural tourism.(3)The regression coefficient for the size of rural household labor force is 0.497,Exp(B)=1.644,indicating that,with other variables unchanged,an increase of one unit in labor force size will cause an increase in Logit P of 0.497 units,and the probability of farmers participating in rural tourism development will increase by1.644 times.The regression coefficient of farmers’ participation in training is 0.996,Exp(B)=2.707,indicating that with other variables changing,an increase of one unit in farmers’ participation in training will cause an increase in Logit P of 0.996 units,and the probability of farmers’ participation in rural tourism development will increase by 2.707 times.The regression coefficient for traffic accessibility evaluation is 1.231,with Exp(B)=3.424,indicating that an increase of one unit in traffic accessibility evaluation,while other variables remain unchanged,will cause an increase of 1.231 units in Logit P,and the probability of farmers participating in rural tourism development will increase by 3.424 times.The regression coefficient of housing area is 0.938,Exp(B)=2.554,indicating that an increase of one unit in traffic accessibility evaluation will cause an increase of 0.938 units in Logit P,and the probability of farmers participating in rural tourism development will increase by2.554 times when other variables change.The regression coefficient of loan opportunity convenience is 1.087,Exp(B)=2.965,indicating that an increase of one unit in loan opportunity convenience will cause an increase in Logit P of 1.087 units,and the probability of farmers participating in rural tourism development will increase by 2.965 times without any changes in other variables.(4)Based on empirical analysis,propose relevant countermeasures and suggestions.At the level of administrative management entities: firstly,establish a long-term training mechanism to enhance the skill level of farmers;Secondly,create a high-quality business environment and encourage expansion of operations;Thirdly,strengthen policy promotion and improve policy awareness.At the level of farmers:firstly,transform development concepts and engage in industrial development;Secondly,enhance one’s own capabilities and expand revenue channels;Thirdly,increase investment in education and enhance human capital.At the level of tourism management entities: firstly,providing skill training to improve service quality;Secondly,relying on government policies to efficiently promote employment;Thirdly,explore cultural connotations and enrich marketing methods.This study reveals the main influencing factors of farmers’ participation behavior in the development of rural tourism in ethnic minority villages through quantitative analysis and field research,and proposes countermeasures and suggestions from three dimensions,in order to provide empirical and theoretical basis for optimizing the development environment,enhancing farmers’ participation ability,promoting the development of rural tourism in ethnic minority villages,and promoting and realizing rural revitalization strategies. |
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