Research On The Evaluation And Control Of Financial Risk Of H Real Estate Company Under Macro Control

The stable and healthy development of the real estate industry is an important part of the economic development and stability.It is associated with many upstream and downstream industries,so the virtuous cycle of the real estate industry is of great significance to the healthy development of the economy.In order to ensure the sustained,coordinated and healthy development of Chinese economy,China has been carrying out macro-control of the real estate industry.Since 2018,the central government began to gradually establish a longterm macro-control mechanism,and immediately formulated macro-control policies in finance,finance,administration,land and other aspects.This makes the operating environment of each real estate company become more and more severe,and the competition among the companies becomes more and more fierce.In this environment,the financial risks of the real estate company with high leverage in the past are being exposed at an accelerated pace.This paper takes H Real Estate Company as the research object,identifies its financial risks from four aspects,namely,financing activities,investment activities,operating activities and income distribution activities,and evaluates the financial risks of H Real Estate Company by using factor analysis method and combining with industry conditions.It finds that its financial risks are higher than those of other companies in the same industry under macro-control.The specific performance is that the asset-liability ratio is much higher than the industry average,the yield is lower than expected,accounts receivable,inventory turnover is low,financing risk,investment risk,operating risk are significantly increased under the tightening regulation.The high financial risk of H real estate company is mainly caused by the following reasons:(1)The profitability of H real estate company’s products decreased due to high financial expense ratio,poor real estate project deconditization ability and large amount of asset impairment loss.(2)One of the main businesses of H Real Estate company is industrial new town.Such projects generally have a long payback cycle,and the weakening of receivables liquidity directly affects the company’s capital turnover,making it difficult for product sales to be converted into monetary funds;(3)H real estate company’s overall average financing cost is high,and a large number of liabilities are facing maturity;(4)Failure to adjust strategies in time according to environmental changes.Therefore,according to the actual situation of H real estate Company,this paper puts forward targeted suggestions on financial risk control,in order to alleviate the financial risk pressure of H real estate Company,and ultimately resolve the financial crisis and maintain normal business activities.At the same time,it can also provide reference for other real estate companies.