Study On Service Transition Of Supply And Marketing Cooperatives Based On The Quality Safety Of Agricultural Products

Agricultural products plays an important role in people's daily life, but in recent years, such as "red eggs", "Clenbuterol", "poison milk powder", "drainage oil" and other exposure of the quality safety of agricultural products, from a level exposed to the seriousness of the agricultural product quality safety problems. Not only pose a threat to people's health, and even endanger the social stability. Thus, it is urgent to solve the problem of quality safety of agricultural products. In the era of the planned economy, the supply and marketing cooperatives at the time of the establishment is mainly responsible for the bridge and the link between urban and rural commodity exchange, in the period of market economy, more as a link between the farmers and the market, but in the development, supply and marketing cooperatives has many problems, such as cooperation with farmers from Integrated Services Limited strength, on the lower level of loosely connected chaos, restricting the development and status of the supply and marketing cooperatives influence, from different levels show the urgent need for restructuring and development of supply and marketing cooperatives, supply and marketing cooperatives, how to seize the opportunity of development in transition under the condition of market economy, seeking transformation breakthrough and development direction of strengthening the supply and marketing cooperatives economic status, enhance the market influence, is urgent problems.This study from the quality safety of agricultural products of supply and marketing cooperatives from the perspective of service transformation, partly because of the quality safety of agricultural products is a public problem, which is obviously important, need government to solve; on the other hand is from the antenatal, involved in agricultural production and after the production process to explore the way to solve the quality safety of agricultural products the problem is, personnel and other special advantages of supply and marketing cooperatives in the service of agricultural production before, during and after the production, to solve the problem of agricultural products quality safety but also to adapt to the supply and marketing cooperatives Service transformation.This study from the agricultural product quality safety requirements, analysis of advantages and disadvantages of the supply and marketing cooperatives, combined with the current reform of supply and marketing cooperatives momentum, system analysis, put forward the content and Countermeasures of the service transformation. This study adopts literature archives, field surveys and other methods to collect relevant data, to ensure the reliability of data, field investigation mainly in Suzhou supply and marketing cooperatives, cooperatives and enterprises to improve the quality safety of agricultural products in the case, according to solve the problem of agricultural products quality safety requirements, combined with the advantages of supply and marketing cooperatives, finally the transformation of supply and marketing cooperatives in the agricultural technology services, agricultural production and circulation of agricultural products and service, in the grasp of agricultural service purpose, adhere to maintain cooperative economic attribute, follow the market service oriented and adhere to the guidance of the basic principle of local conditions, service transformation from the four content of the service object, service personnel, organization and the operation mechanism, trying to give a reference to the supply and marketing cooperatives in transition period.