| From 1863 since its inception, the modern football has been for nearly 150 years of development. Today, football has become widely recognized as the world's largest sports. Football World Cup in size and influence, with the Olympic Games such a global multi-sports comparable to individual championships.The reason why football can become the world's largest single sporting event, on the onehand because the sport itself has a unique charm, while the other hand, the participation in the mass media are inseparable. After the mass media era of newspapers, radio, after the evolution of the times into the television age. While it is new media has become a hot spot in our study, but it is undeniable that today's dominant mass media is still television.The combination of football and television gave birth to a new way of football coverage---football on TV. Football live television with its strong impact on-site flu and images has become the best football show form. The purpose of this paper through the 2006 World Cup broadcasts made by content analysis, summarized in the football broadcast television language, some of the basic rules of football broadcasts for the future to make some valuable refer to rule.Identified research purposes, this study will examine the object selected as the 2006 World Cup on TV. In this study, football TV language is defined as follows:Football TV predicted a television showing a football game-specific forms and specific measures. In this study, an analysis of television language, football mainly start from the following-aspects:①the whole game TV show②game characters (mainly the players) and TV shows:technical factors, emotional factors play key events③TV show:goals, threats④shooting incidents in the TV game show:injuries, controversial penalty, red card⑤non-competition screen TV show:before the game, after the race. Samples by the specific analysis and discussion, the researchers summed up the general characteristics of football television language and laws:1. Football television language as a whole is characterized by as much as possible to reduce human intervention to restore the original ecological competition. To ensure the integrity and flow of the game is the first principles of soccer broadcasts.2. For football players in the display based on the player's technical ability to show the main attraction and the appropriate display of emotion, seeking to make the players richer and full show.3. The key event (or the threat of scoring shots) language features for soccer TV playback through the slow-moving images and an appropriate proportion of the emotional factors that demonstrate the full extent of amplification exciting event itself.4. Incidents of football television language, and more through a multi-angle playback and a high proportion of slow motion close-up footage of the incident itself, the process of objective truth revealed itself, and serve to explain the role of the incident.5. Non-competition period of time the event more television language of football is played before the arrival of World WarⅡtensions heighten the atmosphere and the mood after the game a strong contrast to achieve the rendering "the presence of" emotional role.
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