A Study On The Components And Development Pattern Of Cultural Soft Power

In the vision of philosophy, is not limited to economic globalization, but including the political, cultural and other social fields of overall process. Interaction within the scope of international, as a result of globalization and modern information technology supported by the digital and networked survival way to accelerate the global cultural integration. Faced with globalization, cultural integration, in order to compete for the right to speak for the purpose of cultural power strategy, quietly popular in the world’s major powers. Cultural soft power, as an important factor of comprehensive national strength competition, is also popular in academia.In this paper, based on marxist philosophy, revolve around the concept of cultural soft power and philosophical theories, history, structural elements, such as pattern characteristics and critical development five illustrates the problem of cultural soft power, combed the marxist theory of research on historical data and the cultural soft power thought, trying to make contribution to the philosophical study of cultural soft power.First, the cultural soft power refers to a specific time, specific geographical, national, or certain people in practice generated historically cultural creativity, cohesion and transmission power, and the resulting appeal, appeal and influence, it is in the country’s social life and in the international competition of comprehensive national strength, plays a very important role. Although not explicitly put forward by Marx and Engels on the specific concept of cultural soft power, but they are about the cultural productivity theory, theory of practical philosophy, ideological theory, civilization morphological motivation and the theory of alienation, of great inspiration to our research cultural soft power.Second, in this paper, the mechanism of the history of logic and reality, the combination of stipulation on the essence of culture, as the reality person with naturally occurring obvious difference to speculate about the happening of the people and culture of origin, and then from the hypothesis of the origins of culture and to deepen the understanding of the history cultural soft power. The dimension of creative, practical character of cultural soft power and normative power is to understand the history of cultural soft power generated three main dimensions.Third, as a philosophical category of relationship, the cultural soft power including subject, object and intermediary three elements. The body of the culturalsoft power, is engaged in the practice of the country or nation is conscious reflection and reconstruction; The object of cultural soft power is cultural soft power directly in the cultural practice of the main object of practice, it is reflected by the cultural main body and transformation. Thinking is the intermediary elements of cultural soft power. As a system of the practice of history, cultural soft power can be divided into material, system and value three distinguished level. Cultural soft power of the external expression including cultural creativity, cohesion and cultural transmission, etc.Fourth, the cultural soft power model is in time or space dimensions, formed in a certain age, in a particular nation or country as the main body, and the stability of the universal for group of endogenous national spirit, values, customs, etiquette, the living style of typical characteristics, such as it, in the form of optional, instill restrict and regulate the behavior of the subject. In tense, can be divided into cultural soft power model, the Chinese type, japanese-style, western-style, islamic, Hindu, orthodox type, Latin America and Africa eight kinds of patterns.On the last state to the dominant cultural patterns into a frame of reference, can be in the history of human cultural soft power is divided into primitive civilization, agricultural civilization and industrial civilization(and post-industrial civilization) three typical patterns of civilization.Fifth, through the investigation of Marx’s theory of alienation, lukacs materialization theory and the development of the Frankfurt school’s theory of cultural criticism, from the perspective of cultural criticism for us of the integration of cultural soft power and the development provides the thinking space. Information and globalization today, all countries in the world in the attention to the development of cultural soft power, to build China’s cultural soft power theory system become the theoretical workers cultural consciousness of the contemporary echoes.