The Study About Marxist Ideology Of Consumption And Its Contemporary Value

At present, the economic development of our country has entered a brand new normal, whose one major characteristic is that consumption will perform the fundamental role in promoting the economic development. Letting consumption perform the fundamental role of promoting the economic development is a scientific choice that conforms to the law of social development, and the formulation of new development strategies will bring new development opportunities for our country. However, as President Xi Jinping warned on the APEC CEO Summit on November9,2014that new normal is accompanies by new contradictions and new problems, the change of the consumption role will also bring a series of problems. Whether performing the fundamental role of consumption will lead our country to the "excessive consumption" development mode of the current capitalist societies, and whether massive consumption will get our people into the trouble of material consumption and the comprehensive and free development as well as acquiring a happy life will be hindered. Expanding consumption without being excessive, the problem in social development that requires urgent solution has propelled researching the consumption to be a pressing topic of the time.The consumption problem has become an important project of the contemporary society, which all subjects have participated in researching positively, but as the theoretical foundation of the research, the Marxist ideology of consumption does not have the predominating position. Generally speaking, the main routes of the current academia to research consumption problems are: first, the research of the production perspective; second, the research of the cultural perspective. Researches of the two perspectives analyzes the consumption problem on different aspects, enriches people’s knowledge on the consumption phenomenon, deepens the research on the law of consumption, and completes the consumption theory, but there are contradictions in the solutions that the research of these two perspectives proposes. The problems lies that these two research perspectives seem to be narrow regarding the solution of the consumption dilemma. Now a more macro social research perspective is required to put the consumption problem into the field of the human society development vision, discuss the relation between society development, human development and consumption. This research perspective is exactly what the Marxist ideology of consumption can provide.The Marxist ideology of consumption is the analysis and answers to the capitalist development contradictions. On one hand, the social wealth of the capitalist society accumulates rapidly, on the other hand, the consumption of most people is confined within the boundary of starvation. Staring from the existing ideological materials of his time, and by criticizing and absorbing existing ideological materials, he answered questions of the time, and formulated a new ideology on consumption. The ideological foundation of the Marxist consumption ideas is liberty, and the pursuance of liberty propelled him to make contact with consumption, understand consumption and research consumption. Firstly Max formulated the philosophical implication of his consumption ideas, then he examined the consumption ideas of the capitalist political economists and the consumption phenomenon driven by the capital with the historical materialism, and formulate the his consumption ideas’ political and economical implication, which constitute the party characteristics of the Marxist ideology of consumption. Different from the discussion of philosophical consumption views and consumption ethics, and the research of the economical consumption phenomenon and the law of consumption, the Marxist ideology of consumption belongs to his social development theories, and is part of his theory of transforming the society and realizing the liberty and development of human, and is the important and inseparable content of scientific socialism.As the important content of the scientific socialism, the Marxist ideology of consumption includes the dynamic mechanism and value goals of the development of human society. Using the Marxist ideology of consumption to analyze the social construction practices of our country is not out of date, but very important. Since the establishment of the country until the reform and opening period, our country adopted the focusing on manufacturing and making light of consumption social development mechanism, which was a correct choice that conformed to the law of development of human society, and established a rich material foundation for the subsequent reform and opening. But the long-term focusing on manufacturing and making light of consumption mechanism under the planning system has damaged the coordinating relationship between manufacturing and consumption, and has rendered the social development in a stagnant condition. The reform and opening reversed the severely uncoordinated condition of manufacturing and consumption. A great turn has come to the social development mechanism of our country, manufacturing and consumption develop in coordination, and a new situation has been made in the social modernization construction. Since the begging of the new century, policies to encourage consumption have been issued in succession, and our social development is facing the dilemma of consumption deficiency and consumption excess. To solve this problem, the consumption equity, consumption justice, consumption liberty and other problems concerning the human society development strategy and value pursuance should be considered first.The contemporary capitalist society development has come to a consumption predicament, for which the Marxist ideology of consumption will be able to analyze the causes of the capitalist consumption predicament and provide solutions. Our social development has also encountered the consumption dilemma, which the Marxist ideology of consumption can provide theoretical instructions on reasonably define the position and role of consumption in the social development in our country, clarify the relationship between consumption and people’s happy life, and propel the China Dream to come true.