Research On Dynamic Simulation Of Intangible Cultural Heritage Tourism Development System

China has the largest number of intangible cultural heritage in the world, the traditional culture contains the Chinese nation’s highly intellectual and emotional, represents the nation’s cultural sovereignty, how to protect and inherit these rich and valuable heritage is an issue of common concern to the majority of our people. Currently, application and protection of intangible cultural heritage craze has swept the world, academic experts in-depth study on the intangible cultural heritage, intangible cultural heritage tourism development has gradually become a hot topic in academia.How to effectively integrate intangible cultural heritage protection and tourism development, win the cultural and economic value of the intangible cultural heritage, there are still many issues to be explored and resolved in theory and practice. Based on this, intangible cultural heritage tourism development system is divided into tourist behavior subsystem, the subsystem intangible cultural heritage resources, tourism development companies and government action subsystem with system dynamics modeling approach. Article creates a dynamic model of the intangible cultural heritage tourism development system and combines some scattered discussion of intangible cultural heritage tourism development as a whole, It studies the dynamic coordination between the protection of intangible cultural heritage and tourism development. Article establishes a system of intangible cultural heritage tourism development model, and discusses the dynamic relationship between the protection of intangible cultural heritage and tourism development. Through dynamic simulation of reality simulation, this article analyzes the characteristics and trends of intangible cultural heritage protection and visitor behavior. And by changing the model parameters, it analyzes the simulation results of different strategies in order to obtain the corresponding countermeasures and suggestions on tourism development, and achieves the most efficient intangible cultural heritage protection and development. The main contents are as follows:First, the paper introduces the relevant theoretical research, briefly discusses three aspects of the theoretical basis, they are:intangible cultural heritage, intangible cultural heritage tourism development and system dynamics. The theoretical part of the intangible cultural heritage introduces the concept, types and characteristics of intangible cultural heritage; The theoretical part of the intangible cultural heritage tourism development introduces the tourism value of the intangible cultural heritage, intangible cultural heritage tourism development principles and intangible cultural heritage tourism development model; The theoretical part of system dynamics introduces the generation and development of system dynamics, the research object, features, applicability and the basic steps of system dynamics simulation.Second, the paper analyzes the current situation and dilemma of China’s intangible cultural heritage, the status quo of China’s intangible cultural heritage is very rich in resources, but many of them are facing danger of disappearing, the main difficulties currently facing is the lack of funding, lack of successors, too small and not enough public participation. In this context, this paper analyzes the necessity and feasibility of the intangible cultural heritage tourism development, the intangible cultural heritage tourism development can provide more protection money, can promote heritage, can dig deeper cultural valuesand can be a good advocate and spread knowledge of intangible cultural heritage. Finally, the dynamic relationship between the intangible cultural heritage protection and tourism development were analyzed, there are two dynamic cycle, namely enhanced dynamic cycle and suppressed dynamic cycle. In reality, these two types of cycles will not run alone, in fact, positive and negative effects of tourism development exist simultaneously, we can not be overly optimistic research active role and we can also not only see the negative impact. We should stand in the perspective of the whole system, take a realistic approach, comprehensive scientific analysis of the problems and make appropriate countermeasures.Third, there is a combination of qualitative and quantitative methods for intangible cultural heritage tourism development analysis, and the dynamic model of the intangible cultural heritage tourism development system is created. The chapter is divided into four parts, the first part discusses the purpose of modeling and model boundaries, the purpose of the establishment of the intangible cultural heritage tourism development system dynamics model is to find the inherent structural features of the system evolution, and thus provide the basis for government and corporate decision-making; The second part discusses the overall structure of the intangible cultural heritage tourism development system, intangible cultural heritage tourism development on the one hand to promote the protection and heritage of intangible cultural heritage, but will also bring the intangible cultural heritage authenticity damage to some extent, the higher the substance rather than the degree of protection of cultural heritage, their culture value and tourism value will be increased accordingly, thus contributing to the further development of the intangible cultural heritage tourism development, therefore, the intangible cultural heritage tourism development system is a complex nonlinear system; The third part discusses the intangible cultural heritage tourism development system subsystems analysis and subsystem causal diagram, based on the principle of division of the subsystem, intangible cultural heritage tourism development system is divided into tourist behavior subsystem, the subsystem intangible cultural heritage resources, tourism development companies and government action subsystem with system dynamics modeling approach; The final part discusses the system dynamics model of the intangible cultural heritage tourism development system, in order to describe in detail the relationship and interaction between the various constituent elements of intangible cultural heritage tourism development system, through analysis and research over four subsystems, using Vensim software to establish a causal relationship diagrams and flow diagrams for the main variables of the intangible cultural heritage tourism development System.Finally, the system dynamics model is applied to traditional cultural protection zone of Nuohei village in Shilin County, Yunnan Province, and a dynamic model of traditional cultural protection zone tourism development system of Nuohei village is created. This article analyzes the characteristics and trends of traditional cultural protection zone tourism development system, and by changing the model parameters, it analyzes the simulation results of different strategies in order to obtain the corresponding countermeasures and suggestions on tourism development. The main research of this part follows:(1) This part creates a dynamic model of traditional cultural protection zone tourism development system of Nuohei village. Based on the analysis of traditional cultural of Nuohei village and tourism conditions, a causal relationship diagram and a flow diagram of traditional cultural protection zone tourism development system of Nuohei village were established. This part studies the structure of the system, including the elements of the system, the relationship between the elements, etc.(2) By changing the decision variables, the model simulates the impact of relevant factors on the protection of traditional culture and tourism development of protected areas. In the model, the degree of traditional cultural protection reflects the effect of the protection and heritage of Nuohei traditional culture, and the number of tourists and tourism revenue reflect the effect of tourism development. This article analyzes government regulation, investment funds change for the protection of Nuohei traditional culture, infrastructure, services, marketing and tourists average consumption in protected areas.(3) This part analyzes the simulation results of different strategies in order to obtain the corresponding countermeasures and suggestions on traditional cultural protection zone tourism development of Nuohei village. In the process of tourism development, the local government should prepare tourism development planning, should strengthen the supervision and management of tourism development enterprise and heritage inheritors; investment funds for the protection of Nuohei traditional culture, infrastructure, services and marketing should be increased; and the appropriate travel products and services prices should be determined.In conclusion, this article uses system dynamics, to investigate the dynamic nonlinear relationship between intangible cultural heritage protection and tourism development, reveal the inherent mechanism of intangible cultural heritage protection and heritage, and proposes relevant suggestions from the intangible cultural heritage protection angle of sustainable. We hope this article can provide some contribution for our country.