Research On Formation Mechanism Of Cultural Industry Clusters

One of the defining features of contemporary society, at least in the high-income countries of the world, is the conspicuous convergence that is occurring between the domain of the economic on the one hand and the domain of the cultural on the other. These trends can be described variously in terms of the aestheticization of the economy and the commodification of culture. There exists the obvious concentration trend in culture industry, the movie and TV industry, publishing, print and so on all agglomerated in the big city group. So analyzing the operation mechanism of the successful culture industry cluster, discussing the inherent law of the cultural industry clusters to provide certain theory guide to development of our country's cultural industry is a piece of very meaningful thing.On the basis of clarifying the relevance concepts of cultural industry and analyzing the cluster's intrinsic characteristics, the paper analyzed the formation mechanism of cultural industry cluster, discussed the cultural industry clusters' agglomeration mode, organization network, social network and the relation between cultural industry clusters and MNCs. The paper thinks that culture industry takes metropolis as concentration field, and regards the cultural industry cluster as a flexibility producing network which embedded into the social network that breaks the company demarcation line. The vertical disintegration of companies involved in the culture industry make new enterprise building-up and the cultural industry flexibility produces network form, which is the response to the cultural industry's character of complicated procedure of production, high risk and the uncertainty. But, in the process, identical or similar area social culture plays an important role. Besides, MNCs in the cultural industry invest on a global scale, which maybe make the cultural industry clusters become a link in whole global value chain.