Studies Of Cultural Industry Cluster System Structure Based On Social Network Analysis

In recent years, cultural industry with its powerful dynamism and advanced culture concept on the world economic stage, displaying great charm of the “green economy”, “sunrise industry”, has become a pillar industry of developing countries in the world. Cultural industry cluster is an industrial organization form that many cultural industries gathering in certain areas, it is the advanced stage of development of cultural industries. At present, the cultural industry cluster is not only a practical model for the development of cultural industries, but also a hot issue of that domestic and foreign scholars study. However, the practice found that most of the cultural industry clusters exist problems of “set instead of group”, “set rather than excellent” in the process of development, the emergence of these problems has a great relationship with its structure. Therefore, it is significant to study the structure of cultural industry cluster for enhancing the cultural industry cluster advantage and promoting the sustainable development of cultural industry cluster.According to the relevant research at home and abroad, it used the cultural industry clusters, complex system theory and social network theory as theoretical basis, it regarded the cultural industry cluster as a complex system, a study main from the following aspects: first, it analyzed the structural elements and characteristics of the structure of the cultural industry cluster system systematically, and built the framework model of the cultural industry cluster system structure; second, it researched the factors, characteristics and stages of the formation of cultural industry cluster system structure; third, by using social network analysis, it designed metrics and methods of cultural industry cluster structure; finally, it conducted an empirical analysis of Changzhou national animation industry park structure, in order to verify the theoretical view and methods of the article.The research draws the following conclusions: the cultural industry cluster is a typical complex system, its structure is composed of five main bodies, such as enterprises, financial institutions, education and training institutions, the relationship between them and resource elements; because of the difference between main body’s functions, cultural industry cluster system structure has formed three layer networks: industrial innovation network, social innovation network and external innovation network. The formation of cultural industry cluster system structure reflected as a structure emerged from simple to complex, due to the impact of internal and external, it can be divided into the initial, development, maturity and recession stage, and it showed four structural forms in different stages: simple linear, overlapping, complex network and discrete fading. Processing and analyzing the relational data by using the social network analysis method, it realized the quantitative research on the cultural industry cluster system structure, and its conclusions provided the basis for optimization of the cultural industry cluster system structure.