Sustainable Development And Green Marketing Research

Since 1960's, green marketing has gradually taken its shape with the issues about environment and resources being concerned , profound research made and sustainable development becoming a global prominent special subject. With the world proceeding into 1990's, articles and monographs have come into being in a continuous stream and green marketing practice has been increasingly attaining in-depth advance. At the end of 1980's, China started to develop green products and some papers were published, but theoretical research and practice in China was at its initial stage and thus lagged behind advanced world levels. A developing country undergoing rapid economic development, China is now enduring environment, population and resource pressures, which have increasingly become critical conditioning factors for its economic growth and social progress. Consequently, unprecedented importance has been attached to the issues of sustainable development in China. The research on green marketing can not only serve to complement and perfect the research of sustainable development theory, but has become an urgent task, upon which sustainable, stable and healthy development of China's national economy and enduring prosperity of Chinese business in the market competition hinges. Meanwhile, as more and more countries in the world formulate "green" standards for imported goods and green marketing is becoming an inexorable trend, going on green marketing will decide whether the businesses of China are able to successfully enter the world market to launch international competition. Thus, enforcing the awareness of green marketing is of critical importance for safeguarding the cardinal benefit of China, especially when considering that many countries wantonly transfer abroad declining, high energy-consuming and high pollution industries for their ownbenefit. This is the very point of research in this thesis as well as the original intention of my research and basic aim. Since green marketing is the staple of sustainable development, sustainable development must first be addressed before green marketing can be properly picked up. Therefore, I choose "research on sustainable development and green marketing" as the subject of my doctorate thesis, hoping that this research will contribute to the theory and practice of sustainable development and green marketing in China.This thesis comprises ten chapters. With "sustainable development theory", "environment and development economics" and "marketing" as corner-stone theories, and with the relations between economy, environment and population and their balanced development as fundamental principles, it attempts to provide a systematic, omnifaceted and multi-angle analysis of sustainable development and green marketing by the synthesis of theory and practice, macroscopic and microscopic considerations, domestic and international scope, historical, current and future perspectives, and the basic and countermeasure research.Chapter One "A Summary of Sustainable Development" unfolds the research from six aspects. To start with, the historical origin and evolutionary process of thoughts on sustainable development are analyzed in details, and a scientific definition of sustainable development has been made based on the comprehensive introduction of various typical definitions in the world. For the second, an analysis of the background and significance of the formation of sustainable development has been made in the light of the introduction to the evolutionary process of the developmental conception, with the emphasis on the basis of practice and methodology for the formation of sustainable developmental conception. Thirdly, the relations between environment andsustainable development have been briefly analyzed. And then the analysis of the relations between resource and sustainable development has been briefly presented. The fifth aspect deals with the relations between population and sustainable development. And lastly, the viewpoint that sustainable development is a system...