Study On Corporate Culture-Fit Management In International Strategic Alliance

The dissertation discussed how international strategic alliances deal with the problem how international strategic alliances make different corporate culture fit with each other. The basic hypothetic are the corporate culture diversity is objective in international strategic alliance, the corporate culture diversity is the sources of both the competitive advantage and the competitive disadvantage in international strategic alliance, it is one of it's key success factors for international strategic alliances to make different corporate culture fit with each other, and the corporate culture fit is resulted in a series of management in international strategic alliance.The dissertation followed such research route "why to establish international strategic alliance → the problem of corporate culture diversity faced by international strategic alliance → how international strategic alliance make different corporate culture fit with each other". There are nine chapters in the dissertation.Chapter one. Introduction. The chapter discussed the research background, significance, reviews of relevant research results, research route and method, and the innovation in the dissertation. Chapter two. The General Theoretical Analysis of International Strategic Alliance. On the resource-based theory, international strategic alliance is defined as a long-term cooperative agreement between two or more independent forms from different countries which make inter-firms resources across-national integration for their strategic purpose. It is featured by across-nation, long-term, independence, equality and complex. Its purpose is to obtain and use resources as well as develop new resources. There are different alliance structures according to different strategic purpose. The final purpose of international strategic alliance is to gain sustainable competitive advantage.Chapter three. The Corporate Culture Diversity in International strategic Alliance. Corporate culture is a second culture based on national culture, but it also is influenced by other environment factors. It is a special strategic resource of firms. The corporate culture diversity in international strategic alliance is objective. It is the sources of both the competitive advantage and the competitive disadvantage of international strategic alliance. It is a serious challenge faced by international strategic alliance how to make full use of corporate culture diversity advantage and to avoid corporate culture diversity disadvantage.Chapter four. The Establishment of Corporate Culture-fit Management Model in International Strategic Alliance. The harmony idea in Chinese traditional culture, and theories such harmony management, social cooperative system and games theory are the theoretic foundation of corporate culture-fit management. Corporate culture "difference-energy" is defined as the cognitive imbalance and bad feelings and emotions of members in international strategic alliance for corporate culture difference of inter-firms. It is the driver of corporate culture conflict and diversity advantage as well as diversity disadvantage. The purpose of corporate culture-fit management in international strategic alliance is to gain corporate culture-fit and make corporate culture conflict in reasonable areas by controlling and regulating corporate culture "difference-energy", which employ a series of management such establishing trust, discerning corporate culture difference, controlling corporate culture conflict, and forming mutual corporate culture.Chapter five Trust Establishment in International Strategic Alliance. There are low trust, middle trust and high trust in international strategic alliance, and three kind of trust production mechanisms such as process-based trust production, characteristic-based trust production and institutional-based trust production. Partners in international strategic alliance can establish trust relation by reviewing other partners' reliability before alliance and in alliance, and investing in trust such as investing i...