A Study Of Corporate Folklore Management And Construction In China

Folklore makes up of both the basic content of the society and the life of the nationality. A character of custom and habit followed or transmitted in space and time, the dualism formed in combination of conventional culture consciousness (or culture psychology) and Social life consist of the main characteristic of folklore. Folklore exists in any times, area, people group (nationality, race, dialect), any community (village, town, residential area, office area, bystreet) and organization (consanguinity, cognation, regional relationship, age, gender, class, occupation, interest, religion, etc). "Culture is like a sea, and the corporation the boat in it." Every corporation transmits traditional culture, takes in social custom and creates new custom of age as to become the basic transmitting unit and the origin of social custom. Therefore, a corporation is also a modern "folk group" or" folklore storeroom" loaded with different nationalities, regions, trades, classes and occupations.The covert and overt folklore that influence corporate stability and development can be defined as "corporate folklore", which forms the origin, foundation and essential part of the corporate culture. Studying Chinese corporate folklore via transdiscipline method not only helps exploit new areas for Chinese folklore, but also helps discover the deep "culture mystery" that governs the stability and development of Chinese corporation. Furthermore, the study can also offer a new key to corporate culture management and construction.Corporate folklore for narrow sense is transmission about trades and corporate tradition in the corporation, and in broad sense it includes transmission about nationality, region, trades and corporate tradition in the corporation. It can be defined as culture psychology or culture attitude, organization and system, a model of work and life, physical embodiment. They are followed or transmitted, then become a custom through long time usage. They are also accepted through common practice by all or part of corporate personnel and at last formed in the course of long-term production and life. The corporate folklore in broad sense is relative to upper-class society culture (official culture, expert culture, science and technology culture) advocated by manager and expert of corporation.In structure, corporate folklore in broad sense is made up of corporate custom, informal organization and system and relationship, the habit on words and behaviors, the building and product with nationality, region, trades and corporation characteristics. In content, it embodies in folklore with production, business, service arid community life, excluding material factor, science and technology knowledge, official and expert consciousness (with the exception of that which has become corporate tradition), administration system and formal organization. Therefore, Corporate folklore in broad sense is transmission about nationality, region, trades and corporate tradition in the corporation, that is, the folklore in the corporation. It is largely identical but with minor differences compared with the corporate culture named as corporate custom in Japanese, and 'corporate value, tradition and custom, ritual and convention " in Europe and America, reflecting the original, basic, essential status of corporate folklore in corporate culture. Relative to campus folklore, office folklore and army Colklore, corporate folklore have a characteristic of economy, trades, occupation, etc. It is inner factor to influence stability and development of the-3-corporation with a reverse and obverse function to corporate existence and development. It is an important link in the culture management and construction for the corporation and should not be overlooked.The neoteric and modern corporation of china was a new-style corporation under the influence of western science and technology, which came forth in middle period of 19th and after the Opium War, and about one century later than western corporation. The Chinese new-style corporatio...