A Research On The Integration Of Supply Chain And Product Innovation Management

Supply chain management is a new management model, which is created by the continual development of information technology and derived by the changing demands of people. It focuses on the problems of cooperation and coordination in enterprises or between the members of supply chain. Meanwhile, product innovation is the most important activity in an enterprise. So it is natural and valuable to link the supply chain management with product innovation management. This paper comprehensively utilizes the theories of system, principal and agent, flexibility, competition strategy, core competition, virtual enterprise and BRP to research the integration of supply chain and product innovation management systematically and present some new concepts, theories and methods.The first part lays the analytical foundation for the whole paper, which interprets the basic ideas of supply chain and product innovation management, evaluate its the natures and characteristics, determines its connotation and analyses integrated models.The second part introduces the realization mechanism of product innovation under the model of supply chain management, makes the main distinctions between the model of supply chain management and the traditional model, puts forward the realization ways of product innovation and probes into its realization process in supply chain management.The third part researches the reorganization of business processes and organization in product innovation under the model of supply chain management, which is comprised of the analysis of defects in traditional model, the construction of business processes reorganization and organization structure and the description of functions and interrelationships of suppliers, customers and other departments in each stage of product innovation.The fourth part probes into the criteria to choose suppliers in product innovation based on supply chain, which includes the co-sharing model of blueprint for product innovation technology, the formation and constraint factors of supply chain partners' relationships and the establishment of incentive mechanism as well as criteria and procedures to choose suppliers.The fifth part explores the integration of supply chain based on product innovation, which is to research the integration levels of suppliers, present the design principles of supply chain, explore its design strategy and construct its integrated model.The sixth part interprets the design of information system of product innovation based on supply chain management, which is to define the data varieties and description methods of product innovation, construct its information system platform based on supply chain, explore the coordination between supply chain and product innovation and set up the safety wall mechanism of supply chain and product innovation information system.The seventh part discusses the interest distribution and risk control of product innovation based on the supply chain management, which includes the research on the overall interest distribution, risk transmission, risk bottlenecks and risk controlling optimization model of supply chain.