A Study On Association Cost Of Mass Organizations

The relationship between association cost and the institutional governance has been explored in the dissertation in which the efficiency of mass organization de-pends upon the participation of its members while association cost determines whether the members participate in the mass organization actively. High associa-tion cost and low benefits suffered by members will result in the low efficiency of the activities organized by the mass organization. The dissertation holds that the fundamental cause lies in the contradiction present in the institution of specific or-ganization system for a mass organization and a solution to it can be achieved by reform and innovation of the governing system of organization.First, as one form of organization, mass organization has the advantage of de-creasing the association costs for the membersAssociation is the nature of an organization and association cost is opportunity cost. The regulating nature of the association of mass organization originates from the exchange nature in non economic society. By nature, the character and objec-tives of association is non economic and non political, i.e., to produce and consume good of association without being stimulated by pursuing economic profits or being driven by political compulsory force. To achieve association, mass organization has been preferred as an instrument for people to associate and the justifications for it is that it can provide much more convenience for people to associate and save their association cost.