| The revolution of information technology based on the technologies of information and networking, has already made a greatly significant impact on the economy, politics, and culture, military in the human society. We are coming into the age of information gradually. Presently, the new media which is supported by information technology has developed rapidly. The internet, digital and mobile phones are the representatives. It is affecting on the socio-economic formation intensely, and changing people's working and the life style constantly. It enables the audiences to be the media's possible owners which were not possible in the past. And the new media time has realized the media tool's popularity. With the rapid development of the new media technology, the new media is becoming one of the major channels for the some intermediate and senior cadre to learn about the society. Moreover, it is also becoming an important way in which the common people receive the information and express their own interest day by day. But, there are some members of the communists whose ideological concepts have not changed completely. They do not take the challenges seriously which the new media have brought for the party and the masses work and the single round-robin system. The problems how to use the new media to do the mass work should not be neglected. If this kind of condition exists continually, it is harmful to the harmonious Party-masses Relationship.Therefore, under the new media condition, how to grasp the new media's characteristic rules, how to do well about the Party-masses work using the new media and how to improve Party-masses Relationship have become the important topics of the time.The thesis starts from analyzing the new media's general theories, depending on the concrete examples which new media displays under the current time; it illustrates the challenges and opportunities which the new media has brought for the current relationship between the party and the people. It also studies the present situation of this relationship which Communist Party of China make closer by utilizing the new media. It provides the ways how the Communist Party of China improves the Party-masses Relationship. The whole thesis includes three parts, --introductory remark, the main text with three chapters and the concluding remark. Its main body is just as follow.In the introductory remark, it mainly illustrates the significance and foundation of the thesis. It includes the current studying situation about the topic home and abroad. In addition, it also introduces the research technique and the innovation in the thesis.In the first chapter, it introduces the new media, this theory and the challenges and opportunities it has brought for the relationship between the party and masses. Firstly, it studies the conception of the new media from the newness and strong technical support. And then it analyzes the characteristics of the new media interactiveness, convenience, openness and multi-techniques and so on. It also introduces its main forms—internet and mobile phones and so on. Through the abundant examples and the data, it emphasizes the effects of the new media on the party. Secondly, from the features of the new media, it illustrates the opportunities it has brought for building the good party--masses relationship. That is, the new media provides new channels for the communication between the party and masses; it brings new ways for our party to educate and guide masses; it offers the new ways which the party seized position of thoughts and culture; and it provides a new edge tool for the party to accept masses'supervision; Finally, the thesis studies that with the development of the new media, it brings the challenges for the Party-masses Relationship. Namely, the fast development of new media brings"management challenges"to ideological work; the fast development of new media brings"guiding challenges"to journalism and propaganda; the fast development of new media brings"security challenges"to social control work; and the fast development of new media brings"capability challenges"to party members and cadres.In the second chapter, it mainly analyzes the present situation. This situation is the result that the Communist Party of China gets through utilizing the new media in order to improve the Party-masses Relationship. On the one hand, it carefully illustrates the positive exploration of the Communist Party of China for how to improve the Party-masses Relationship. Although, as for this question, the Communist Party of China are in the exploration stage, through recent years'efforts, they have already explored the effective and practical ways in improving this relationship by using the new media in the practice. Such as, building the Party Building Websites actively, creating new media platforms, expanding new media functions, enriching the intension of informatization, valuing the appliance of new media, strengthening interactive communication between the party and masses, strengthening the propaganda and guiding to masses with help of new media, improving the qualities on information of leading cadres and strengthening the work capacity of new media. On the other hand, because the new media is a newly—born thing, some party members and cadres have not been able to adapt completely to its fast development and have not been able to grasp completely its law of development and the dissemination characteristic. Accordingly, here areaspects :ie, the fact that some party members and cadres haven't fully realized the importance of using new media to do mass work, the fact that some party members and cadres'coping capacity doesn't adapt to the fast development of new media, the fact that correlation mechanism in which our party improves the relations between the party and the masses is distempered, and the fact that some lagging of party and government work doesn't adapt to the width and transparence of the new media supervision, just from the four aspects above, this thesis is going to analyze the problems CCP encountered in using new media to improve the relationship between the party and masses.In the third chapter, basing on the practical and theoretical analyses of the effect the new media have brought for the communist party, it studies the means in which the Communist Party of China utilizes the new media to improve the Party-masses Relationship. Firstly, to attach great importance to the effects of new media and strengthen the awareness of using applying new media; Secondly, to make the most of new media and improve the ability of using it; to manage the build new media and perfect the systems and mechanisms; to stick to tightening Party discipline; to regularize network supervision; to make full use of the openness of the world and network and make foreign thing serve China and actively use the experience with which the major western political parties enhance the tie between the party and the masses, according to the principle of"take the essence and discard the dregs".In the concluding remark, it forecasts the future of utilizing the new media to improve Party-masses Relationship. Through the new media, the direct communications between the communist party and the masses are realized. Through the new media, the informational demands of the common people are met. The new media enlarge and expand political party's propaganda and the influence. The new media are advantageous in the political party's strengthening the Basic-level organization construction. From these four aspects, the thesis emphasizes the important role the new media plays in dealing with the Party-masses Relationship.
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