The Research Of Skiing Industry Development In Northeast

Skiing is a set of sports, leisure, entertainment, fitness and resort and other functions in one of the popular sport. In China, with the gradual improvement of living standards, and the movement itself has the entertainment and fitness features, gradually faded off "noble sport" coat in recent years, as the masses sports loved by the majority of the people, and gradually formed a unique ski industry. After ten years of accumulation, coupled with the advantages of geographical and climatic conditions, the Northeast ski industry has entered a period of rapid growth, and has a broad development space. With the geographical features of the Northeast ski industry issues into the development of tourism among the Northeast, and to integrate economic revitalization of Northeast of China has practical significant meaning.In this thesis, with the scientific development concept as a guide to Marxist political economy, the latest theoretical achievements of industrial economics, consumer economics-based theory, literature, expert interviews and field research, questionnaire survey, empirical analysis and combination of standard analysis methods and qualitative analysis and quantitative analysis method for this paper, research methods, the development of Northeast ski industry status and influencing factors are analyzed in detail.With SWOT analysis of the current Northeast ski industry, in the face of enormous challenges for development and at the same time, there are many advantages and disadvantages;the ski industry at this stage should be taken to competitive advantage strategy, structure optimization and upgrading strategy, brand strategy to build industry, the development of macro-regional integration strategies; To develop the ski industry should follow the development of the market combined with government guidance, improve the operation and the combination of industrial upgrading, the development of competition combined with the mass brands, economic and social benefits of combining the basic principles.From the macro and micro levels, proposed the implementation of government-oriented preferential policies to support industry development; increase the ski supporting industry efforts to develop, extend the ski industry chain; improve the ski industry plan, assessment of a unified industry standard; to create a number of tourism in Northeast brand, building world-class leisure destinations snow; achieve maximum efficiency and value of human capital measures, the ski industry professional training; improve the management mechanism, enhance service levels; accurate grasp of the marketing concept, innovative marketing mechanisms; based on domestic, face to the international market development strategy; foster cultural characteristics of the snow in Northeast tourism product development strategy is feasible in Northeast ski industry measures.