Research On The Development Strategy Of Northeast Tiger Basketball Club

With the development of the country's overall strength,by 2020,we must fully enter the well-off society in the first century of the founding of the Party.When the basic life of the people is guaranteed,cultural life will mention the main status.The sports industry is to satisfy the people.One of the ways of growing spiritual and cultural needs.Moreover,the sports industry is green and pollution-free,and it is the target industry for industrial transformation and upgrading.It can completely protect the environment without pollution to nature.Based on these two points,the sports industry has received the attention of the party and the state.As an old industrial base,Jilin Province also needs new industries to drive economic development and get out of economic difficulties.The development of the sports industry can promote the consumption of the people,promote regional economic development,and is also a sunrise industry,so Jilin Province is also vigorously developing this industry.The predecessor of the Northeast Tiger Club is the Jilin Men's Basketball Team.It is a strong domestic basketball team.It has achieved very brilliant achievements in the history of the team.It has won national championships and won many top rankings in the league.In recent years,the club's performance has fallen sharply,and development has encountered bottlenecks.The author hopes to analyze the club's situation through the knowledge he has learned,make recommendations for the club to break through the bottleneck,and study its development strategy to help its development and growth.This paper is divided into the following parts;the first part is an overview of the background,significance,theoretical basis and related research of the topic.The second part states the situation of the Northeast Tiger Club,finds the problems at the current stage,and analyzes the causes of the problems.The third part analyzes the internal and external environment of the club by using analytical tools such as PEST analysis and SWOT analysis.The external environment is analyzed from the four levels of politics,economy,society and technology.The club itself is analyzed from the four levels of strengths,weaknesses,opportunities and threats.The fourth part,combined with the above analysis,selects the appropriate development strategy for the club.Increase revenue channels by expanding your business.Establish corporate culture and establish a brand image.Gather partners to ensure talent supply.Guarantee the long-term development of the club and provide a certain reference for the development strategy of the same type of enterprises.