A Study On Relationship Between Logistics And Performance In Publishing Enterprise Based On Structural Equation Model

Since the State Council located logistics industry as one of the top ten revitalizing industry in 2009,Chinese modern logistics and its related service has achieved rapid development under the wise direction of the Party and state authorities.Meanwhile with the advance of group reform in publishing propelling,the progress of scaled and intensification publishing logistics has also obtained large development.Every publishing enterprise has gradually realized the significance of publishing logistics to the long-term growth of enterprises.While some problems as high cost and incomplete supply chain still exist because of late start.This paper is based on research to practical program and learnings of predecessors,with theories and empirical evidence combined,Structural Equation Modeling has been used to study the logistics capacity of publishing enterprise.In regard to the specific circumstances of publishing industry,it adds the analysis of information and congenerous factors,changes the original capacity standard of logistics and builds a new logistics capacity standard instead to solve problems as shortage of theoretical and practical studies during the building of publishing logistics.Meanwhile it adopts methods like factorial analysis and path analysis studies,studies the relationship between logistics capacity and enterprise performance via statistical software as SPSS and LISERL,explores the interact relationship between logistics capacity and enterprise performance,based on the reflection on enterprise performance standard of logistics capacity,discovers the key factor influencing the development of enterprise so as to cut the cost of publishing logistics,improves management benefits of publishing enterprises,gives corresponding suggestions,effectively make up problems as scaled publishing supply chain due to shortage of group integration and recombination,improves industrial competitiveness of publishing industry in our province,and provides reference and basis for building and developing future publishing logistics sector and the whole publishing logistics industry.