From Creative Idea To Project

Chinese companies are seeking product innovation instead of production innovation to cope with the fierce market competition. The feasibility demonstration from creative idea to project is the forefront of the product innovation, which, to a large extent, determines the success of the innovation project. The procedure from coming up with an idea to forming a project involves such complex factors as environment, culture, economic cost and technology, which is with operation difficulties and method uncertainties. Design Affairology is a complete design system with initiative innovation as the principle, seeking truth from facts as the core theory, target system as the theoretical tool and external factors and internal factors as main concepts. This paper studies the feasibility of a project forming from an idea based on Design Affairology.In this paper, the demonstration system consists of concept layers, structure layers and operation process layers. Concept layer is the value and design concept of product innovation together with the cognizance of the project from the angle of affairology. Then we establish the target system of the demonstration, bringing the complex external factors and internal factors into the theoretical model based on the approach of Design Affairology. External factors, which are the complexity of human factors, the diversity of objects and the transformation of environment should be fully realized so that the internal factors of the product innovation can be chosen and constructed, such as application process, evaluation process and organizational structure.Operation progress layer is the concrete steps of the demonstration, including the selection and evaluation. This paper comes up with six steps of the selection procedures such as the formulation of design strategy, the verification and amendment of the project. The selection of production innovation is a continuous assessment and decision-making progress, therefore, the evaluation and the progressing should be conducted simultaneously.Organizational structure is the guarantee of the operation progress, which is faced with user's right to achieve good communication and reduce the risk of new product development.This paper also analyzes typical cases when carrying out theoretical analysis in order to achieve a deep understanding of the feasibility demonstration.