Chinese Tea Enterprise Core Competitiveness Evaluation Research

In today’s social and economic conditions, market competition is more and more fierce, in order to an edge in the competition, in order to the sustainable development of tea enterprises in our country, must improve the main motivation of the development of the tea enterprise core competitiveness.Based on the core competence in a long period of time within the enterprise’s unique to one or more not easily by imitating the principle of competitive advantage, under the environment of sustainable development in view of the specialty of the Chinese tea enterprises and on the basis of the core competitiveness of incremental, uniqueness, ductility, and dynamic characteristics, the big four through literature method and Delphi method to determine the constitute the core competitiveness of enterprises of tea seven key elements, namely technology research and development ability, production and processing ability, organization coordinated ability, human resources, enterprise culture, market competition ability and operation security capabilities.In this paper, on the basis of the above, based on the multi-level grey evaluation method to build the belong to our tea enterprises core competence evaluation system, and USES the AHP method to determine the weights of assessment system, on the basis of China’s tea enterprise core competitiveness evaluation model is established, through the selection of the tea industry in our country enterprises has significant representative three tea enterprises use multilevel grey evaluation method to calculate and analyze the research, it is concluded that A and B and C three tea enterprises core competitiveness evaluation and sorting.Through such A theory combined with empirical research and analysis to find China’s tea enterprises should be how to improve the core competitiveness, how to use strategy to implement the sustainable development of tea enterprises core competitiveness, and according to the results of the evaluation model of calculating the detailed analysis of the current situation of our country enterprise core competitiveness of A tea, and with A, B and C three goals tea enterprises core competitiveness analysis put forward the construction of our country tea enterprise culture, promote Chinese tea enterprise market competition ability, pay attention to talent introduction and cultivation and industry horizontal comparative study and the business enterprise inside vertical self control planning countermeasures and Suggestions.