The Performance Of Strategy Pairing Of Enterprise Strategy And Supply Chain Management Strategy

With the coming age of Knowledge Economy, the enterprises' competitive resources are no longer coming from the traditional tangible capital like land, labor, equipment and facility, the intangible assets and knowledge creating have become as the key factors. The operation of intangible assets and knowledge creating is so called as the Intellectual Capital. Due to the intellectual capital is so impotent, most of the enterprises has to make the intellectual capital investment to ensure their competitive edges. More over, the business operation model is totally changed by the powerful Internet and IT technologies. Electronic business model is critical for every enterprise that is badly thinking about how to enlarge the function of the IT technology to link with both suppliers and customers to reach three wins for enforcing their core competences.Since the study of intellectual capital is much more focus on the theory researching then in physical application, this study consolidated the theory of intellectual capital, enterprise competitive strategy, supply chain management strategy and performance together to explore the performance impacting from intellectual capital by the operation of the strategy pairing of enterprise competitive strategies and supply chain management strategies. Refer to the contents of intellectual capital from Stewart( 1994) and Petrash(1996) Porter's Generic Competitive Strategy and the points of supply chain collaborative strategies by Austin and Terry( 1998), the thesis has raised the questionnaire design, sample data collection ,performing the data analysis by SPSS and Excel then got the following conclusions.(1) The intellectual capital's three factors, Human Capital, Structural Capital and Customer Capital could impact the performance by the operation of the strategy pairing of enterprise competitive strategies and supply chain management strategies. These three factors all impact the performance of gross profit mainly, it means that the selections of strategies will affect the enterprises' earnings.(2) In different classification of enterprises, for those enterprises who have subsidiaries at China should select the structural capital as the priority of intellectual capital investment and, the strategy pairing of differentiation...