Research On The Innovation Ability System Of Independent Brands About The Enterprises In China

Under the circumstances of the economical globalization and the intense international competition, brand cultivation and the development have already become important strategic measures to carry on the economical expansion and the promotion international competition strength among various countries since people entered into the 21st century. China has proposed the guiding principles upon the technical development which are independent innovation, key surmounts, sustaining development and anticipating the future, and pointed out our country will unceasingly enhance the ability of independent innovation in the next several dozens of years, master one batch of core technologies in certain important domains and possess one batch of independent intellectual property rights. The concrete policy implementation is to research the innovation ability system of independent brands in China. This article has conducted the thorough research on the innovation ability system of independent brands based on those related theories and successful experiences with regard to brand innovation in developed countries.Main research content s are as follows:Firstly, the paper has looked back on the developmental history of independent brands in China, induced and constructed definitions on independent brands, the innovation ability of independent brands and their connotations respectively, and used the body tissue correlation function to illustrate the innovative main behavior body of independent brand innovation.Secondly, the paper has constructed the innovation ability system of independent brands on uniting the macroscopic and microscopic angles. It also has proposed the established goal and function of the system, analyzed and gained the main essential factors that are formed by the innovation ability of the independent brands. The paper has established the "flying bird" relational model by distinguishing those essential factors with Method FCAR. And it constructed the innovation ability systems of enterprises' independent brands in our country taken the running and support systems as the subsystems on the basis of the above research.Thirdly, the paper has explained the mechanism how the innovation ability system of independent brands in Chinese enterprises runs with the self-organizational theory. This article has studied the evolutionary process of the innovation ability system is also self-organizational and has proposed the organizational conditions from four aspects of which are openness, stability, non-linearity and inducement. It has studied the running functions of the system from four aspects of which are the leading function, the core function, the safeguard function and the promotion function.Fourthly, the paper has studied the running pattern of the enterprise's innovation ability system concerning independent brands in our country from the microscopic layers and has studied the running patterns and ways from six aspects. As far as the core technology ability is concerned, the paper has analyzed its fostering routes; In respect of reorganization, it has analyzed the innovation organizational patterns and proposed the reorganization patterns of independent brands' innovation; With respect to the driving innovation, it has studied the drive objects of independent brands' innovation and proposed the corresponding driving patterns; In respect of the innovation response, the paper has studied its routes and proposed the innovational market response mechanism; With respect to the risk monitoring, it has proposed the risk monitoring mechanism. And as far as the union innovation is concerned, it has studied the main body and characteristics of union innovation about independent brands and proposed the relevant patterns and functions.Fifthly, the paper has established the effect's synthesis appraisal model of independent brands' innovation ability system based on the fuzzy nerve network theory. In the establishment of the appraisal target system, the paper has analyzed enterprise's actual data with the fuzzy nerve network model, and gained both the concrete and synthetic appraisal value of each item of the system about the enterprise's function effect.Sixthly, the paper has studied the support system of innovation ability system about independent brands in our country and proposed the government supports, the market supports and the social service supports as the main support systems. It has discussed how to construct the government supports' system from both financial and tax revenue supports and the legal laws and regulations supports; it has discussed the contents of the market supports' system in regard to technique markets, talent markets and fund markets; and it has discussed the contents about constructing social service supports' systems from the aspects of intermediary, advisory service and authentication and standardization. Finally, the paper has selected Model DEA to appraise the support effects of innovation ability system of independent brands.Finally, the paper has proposed the corresponding countermeasures about constructing the innovation ability system of independent brands of Chinese enterprises. They are to enhance the leading function of the government, to cultivate the research and development team, to build the innovation culture environment for cultivating independent brand, to construct the finance and taxation policy and the government procurement policy, to construct the financial support system, to realize the continuous innovation in techniques, to enhance the market intermediary service and to establish the perfect network system and so on.