Research On Product Innovation Project Risk Assessment Method And It's Application

Product innovation is the main method of existence and development in modern market environment for enterprises, and is also the basic way to handle competition, develop market and realize development. But product innovation of enterprises is full of risk and uncertainty. The success of product innovation will create new market chance and new market development space for enterprises, and bring new economic development points for enterprises. The failure of product innovation will bring huge loss to enterprise economic development and bad influence to enterprise management. So, it has important theoretical and practical meaning to raise the level of product innovation project risk management to the existence and development of enterprises in modern market environment.Product innovation project risk assessment is the basis of product innovation project risk management and the condition of product innovation project risk handling and monitoring. This paper systematically analyzed some problem existed in product innovation project risk assessment management. Firstly, current product innovation project risk assessment management research is basically based on static analysis and scarcely based on dynamic analysis (product innovation project market life cycle). Secondly, the function and position of product innovation management process to product innovation risk management is not fully considered in current research. Thirdly, current research mainly concentrates on the study about product innovation project risk evaluation method and the study about product innovation project risk identification method and estimation method is scarce. Lastly, current research mainly concentrates on the study about technical product innovation project risk assessment management and the study about marketing and service product innovation project risk assessment management is also scarce.According to these problem existed in product innovation project risk assessment management, this paper did some research on two aspects. Firstly, this paper based product innovation project risk assessment management on product innovation management process and built product innovation project risk identification, risk estimation and risk evaluation method based on product innovation project market life cycle and enterprise product innovation management process. Secondly, the theoretical study was used in technical enterprise, marketing enterprise and service enterprise, and technical, marketing and service product innovation project risk identification, risk estimation and risk evaluation method were gave. Practical application research was conducted based on the research. This paper has important theoretical and practical meaning to the study of enterprise product innovation project risk assessment theory and method, and to the improvement of enterprise product innovation risk management.