Corporate Citizenship: Remedy For Corporate Social Responsibility And Transcendence

Corporate Citizenship is a new concept and was produced accompanying with the deep development of the international idea of the corporate social responsibility and the sustainable development. It takes only twenty years from the corporate citizenship concept was produced in 1980's, to come into the science field, and today to go into the international popularity. Under the background of the deep development of the global economy, corporate citizenship is a new theoretical theme put forward by the corporate development practice.Going out of the traditional study, this paper wants to interpret the corporate citizenship from the integrated point of economy, law and ethics, to study the importance of the corporate citizenship from the point of philosophy, to embody the rectification and surmount to the corporate social responsibility, to find the modern corporate culture establishment road which integrated the Chinese characteristics with the spirit of our times. And all these is the times requirement of the deep study of corporate citizenship.The social organism evolution and social development modes change is the social background for the change from the corporate social responsibility to the corporate citizenship. Corporate social responsibility idea can be traced back to the ancient Greece, and it is a very primitive and simple values. The expanding of the corporate organism, emerging of the social problems, enrichment of the thinking resources is the modern background of the corporate social responsibility. The development progress of corporate social responsibility is from the corporate social responsibility to corporate social answers, to corporate social display, to stakeholder theory, and to corporate citizenship evolution array. There are different, even opposite understandings to the character, legality, dimension of corporate social responsibility because of the different analyzing point, theory background and methods. The theory puzzles of the corporate social responsibility embodied in two sides, one is the concept understanding of the corporate social responsibility, the other is the understanding of the scope and classification of corporate social responsibility. The discussion to the exist of the corporate social responsibility embodied in both the responsibility character and the responsibility scope.West corporate social responsibility campaign can be divided into four phases, namely ferments, origin, priming, accelerating phases. Corporate social responsibility campaign in China can be divided into two phases, before and after the market economy. Now, the main problems of the corporate social responsibility in our country lies in the product quality and safety, the producing condition and working environment, producing safety and professional healthy, resources waste and environment pollution, supply chain problems, labor contract and labor capital disputes, staff basic rights guarantee and so on. The government supervising lagging, corporate social responsibility lost and less social law awareness are the main reason for the problems of the corporate social responsibility in our country.Corporate as a kind of exist, organism, has its own related rights and duties, its own aims and ideas from it appears. The corporate social responsibility's appearance, development and disappear, fundamentally, was decided by the continuous demand and satisfaction of the people. Corporate, creates material condition for people's comprehensive development through providing the high quality products and services for the society outside the corporate in one hand, and on the other hand, it accelerates, inside corporate scope, people's comprehensive development through establishing people's subject position, going human nature government, bringing people's subjective initiative into full play. So, from the point of the existence, the aim character of the corporate stipulated its own value intension or the social value demand. Appearance of the corporate social responsibility is in accordance with corporate own logics, namely, corporate itself has the factors producing the social responsibility, corporate social responsibility existence is originated from the corporate nature character and included in corporate itself.In the field of modern law, corporate citizenship is not, and impossible to realize the character, law and aim equality of rights ability between corporate person and natural person, but it included some rights ability problems existed in modern corporate. In the field of ethics, nature of corporate citizenship lies not in its concrete pattern and its relationship structure, but in its independent and free position in personality, and the equal character in the rights and obligation relationship. The corporate citizenship realized the dialectical unity of rights and obligation, effective and equitability, organization and individual. Its surmount displays in the rectification of the essence of the corporate social responsibility, the rectification to the corporate social relationship. Surmount of corporate to the corporate social responsibility embodies in both theory and practice.Corporate culture establishment is the core of the corporate citizenship rear. Aim of the culture government and strategy regulation is not only for the future development of the corporate organism, but also for realizing the feeling of achievement, honor, happiness, satisfaction and pushing people's comprehensive development. From the point of corporate citizenship rearing, the basic principle for the corporate culture establishment is to persist in the unity of corporate culture and corporate reform, the adaptation of corporate culture establishment and corporate reality, the integration of corporate culture establishment and the creation of the harmonious corporate. The basic direction that the corporate culture establishment should persist is the individuality, systematic, long period, sociality, leading, globalization and opening. The main contents of the future corporate culture establishment are the creativity, sincerity, environment, harmony.