A Study Of Enterprise's New Product Development Intention Model

New product development is one of the important tactics which enterprises implement in order to create enterprise's value, in the face of fast between change and dynamic environment, only with positive initiative spirit enterprise, research and develop new technology, new products of development, additional value of improving the products constantly, could create higher value for enterprise.But the course of new product development is tedious, influence factors are numerous, among them is divided into a factor of key to success and caused the failed factor again, therefore there are ways of adaptability in tactics in which the scholar studies new product development, remind the precautions, is it step destiny of failing to exempt.This research is from the course of new product development, draw the factor theory of new research and development of products, form a new product develop -ment intention way. Hope to give the simple melting, way of the intention factor of complicated new product development with simple logic, one makes use of simple and easy way to guide the beginning of the new product development course, carry on tactic to plan, offer a tactic application tool as new product development to the industrial circle.The analysis way probed into by documents in this research, sum up the intention way hypothesis of new product development, and then send out the questionnaire, earnestly invite the scholar and product development expert to this way hypothesis, giving the verification of Delphi Method, constructs the business circles with questionnaire investigation at the same time, and then via the Analytic Hierarchy Process (AHP) Confirmation and the sequencing, come not lasting this ductility of week of way. Probing into it with the real example result via analyzing, this research can sum up some following conclusions and proposes:1. The way that this research institute puts forward is to have course stage of new product development in mind, think the starting point of the new product development course thorough, help the new products to be developed successfully, arouse the importance that the business circles pay attention to the intention way.2. The theory screened with the intention funnel, the new product development course is in stage, must have abundant, a large amount of intention first, via screening and leaving a little available intention strictly, for developing the development decision and application that the group made the correct one.