Mongolian NEW JUULCHIN Company's Travel Development Strategy Research

Tourism is also the world's largest industry,for some resource-based countries,the tourism industry can be said to be an important support for economic development industry,but also an important means to promote economic development.Mongolia's tourism industry started late,from the eighties of last century,the Mongolian government began to tilt the tourism policy and its positive role in the economic development of the country,at the beginning of this century,the Mongolian tourism industry at home and abroad Stable environment,stable and rapid economic development,gradual improvement of people's living standard and government policies.With the deepening influence of foreign tourism environment and the strong support of the domestic government to the tourism industry,the Mongolian government has made great efforts to promote the development of the tourism industry.The country's tourism industry began to affect the lives of the people of Mongolia,and Mongolia's economic development with the continuous development of tourism and steady improvement of the Mongolian government will be positioned as a new pillar industry of tourism.Therefore,for the tourism industry,an important support platform-tourism companies,its development strategy research is particularly important,because it is directly related to the development trend of Mongolia's tourism industry,can directly affect the Mongolian tourism industry the level of development.NEW JUULCHIN company was established in 1954,with the overall tourism development in Mongolia,NEW JUULCHIN company in 2002 for the transformation of modern tourism services company,through the development of tourism products,provide tourism services to attract tourists in Mongolia are first-class Tourism companies,therefore,the development of new company's strategy is more representative,and with domestic and foreign tourism model changes and the continuous development of the Internet,OTA and other online and offline tourism services model continues to develop,the traditional entity Tourism companies have alsobeen a certain impact,NEW JUULCHIN development also usher in a series of new opportunities and challenges.For the development of tourism companies,due to the particularity of the tourism industry,in the analysis of the target market should also be on the current position of the industry to analyze the impact of the global tourism environment,the tourism model,online As well as the continuous development of mobile terminals and other factors,Mongolian tourism companies have to jump out of the traditional business model,continuous innovation and development model,so as to constantly adapt to market changes,fill development of the short board at the same time grasp the traditional advantages,This paper takes NEW JUULCHIN tourism company as the object of study,analyzes its internal and external environment on the basis of a comprehensive analysis of the opportunities and challenges facing the enterprise,and then accurate positioning of the enterprise,proposed NEW JUULCHIN tourism company development strategy,and the Tourism company development strategy of the implementation of strategies to conduct a comprehensive study and elaboration.The research results of this paper are of practical significance to NEW JUULCHIN Tourism Company,and also have reference value for related enterprises.