The Product Innovation Strategic Study Of Park On Xiamen KT Limited Company

In the early 20 th century China,Private car is a luxury and status symbol.With the development of reform and opening up,the improvement of living standards of the people,and the construction of urban road network and optimization.The construction of City to City traffic network is also rapidly.However,as more than 30 years of reform and opening up,especially now,The wealth of the people get very large accumulation,Purchase of private car has become a common and simple things.There are many different kinds of vehicles with various styles and prices of big span.With the rapid development of national economy,the quantity of our country automobile is rapidly increasing,while the highway traffic is facing more and more heavy burden.Find a parking space is difficult,and find the car in the parking lot is more difficult.Under this background,K.T company involved in the field and seized the opportunity to develop rapidly in recent years,and become the leading brand in the field.For innovative companies,need to think about how to stimulate the customer's new demand and with high quality new products to guide consumption trend.For K.T,in order to achieve sustained advantage in the coming years,from the point of view of the product itself,we should think about how to use the previous advantages to overcome the current difficulties,and work out a strategy of product innovation.Which requires constant product innovation,intellectual property,Using these knowledge to form industry barriers,to ensure the long-term competitive advantage of enterprise.In this paper,Firstly,through in-depth study of product innovation strategy theory and its application.On the basis of the theory,Summarized the product strategy for the KT company before and planned of the company's future product innovation strategy and implementation of security.Secondly,analyzed the K.T Parking system products' innovation environment,in this part we used Michael Porter's Five Forces Model and Market segmentation method to analyze the competitive environment of K.T Parking system products.Finally,sort out the opportunities and threats of the K.T Parking system products.In front of product strengths,weaknesses and opportunities and threats,using the SWO analyze and select a suitable product strategy.In the implementation of strategic planning,we mainly carried out around “KT product innovation strategy safeguards”.And the explanation of the Organizational leadership,Financial resource,Human resources,Business operations,Risk management innovation,Innovation incentive,Corporate culture,etc.low,medium,high-grade types of vehicles and very complete,price from tens of thousands to millions of alternative vehicles very much,while in 30 years of reform and development,national wealth has also been After a very large accumulation,purchase of vehicles has been very ordinary,very simple thing,at the current stage of rapid economic development,but also very necessary thing in the parking is difficult to find the car difficult issues arise,KT company timely opportunity in 2006 entered the industry,and to seize this years rapid hair Exhibition,and in the industry,which a brand can be said to fame and fortune.Of the new venture,the need to think about is how to stimulate customer demand for new,high-quality new products to guide consumption trend.So,KT company from product point of view,how the use of the previous advantages,out of the current predicament,and to develop a strategy of product innovation to achieve sustainable advantage in the coming years it?Should the enterprise product innovation,continue to produce intellectual property,the use of these products foundry industry knowledge barriers,in order to achieve containment of competitors,in order to ensure long-term competitive advantage of enterprises.Firstly,through in-depth study of product innovation through strategic theory and its application,based on the theory analysis of KT's previous summary of product strategy and product innovation on future strategic planning and implementation of safeguards.KT products were competitive environment for analysis,which uses Porter's five forces model approach industry and market segmentation analysis of the competitive environment KT parking system products,and finally sorted out the parking system products company KT opportunities and threats.KT conducted product innovation strategic planning,the use of SWOT results for the previous product strengths,weaknesses and opportunities and threats are analyzed,and select an appropriate product strategy,product innovation strategy for the last KT plan.This section is mainly for "KT product innovation strategy safeguards" were carried out,including the entrepreneur,financing,human resources,operations,organizational structure,risk management,product innovation,product innovation and support platform,corporate culture,elaborate.