A Research On Supply-Chain Management Of Aquatic Product Based On Core Enterprise

The aquatic industry develops very fast, and it has become the fasted developing and the most profitable sector of agriculture in China since the open-door policy was adopted. But with the entry of foreign investment that reconstructed Chinese aquatic resources with tremendous capital and advanced technology, Chinese aquatic enterprises passively undertook the low-profit manufacturing task in the supply chain that is dominated by foreign investment, which has turned the comparative advantage in quantity and price of Chinese enterprises into the location advantage of foreign investment. It is urgent to foster aquatic leaders and develop aquatic-product supply-chain system, which is the strategic choice to improve Chinese aquatic enterprises'competitiveness and to efficiently allocate aquatic resources.The paper systematically analyzes the current situation of aquatic-product supply-chain management by qualitative and quantitative approaches. And it finds that there are a variety of problems in it, such as deficient government support, low level of logistic informatization, a lack of capital and technology in overall planning and organization and management, the going-their-own-way patterns that lead to worse resource allocation and low competitiveness. Taking the America's and Japan's experience as references, it creates 4 kind of supply-chain models, which are respectively based on manufacturers, wholesalers, chain super marketers, and the third-part logistic enterprises. Based on this, taking Dalian Zhangzidao Fishery Company, Gaochun County's Aquatic Product Wholesale Market, Shandong Jiajiayue supermarket, and Shanghai Xin Tiantian Low Temperature Logistic Company as examples, it finds that the conditions to build each supply chain and the features of each supply chain are different. It puts forward some measures to enhance the efficiency of the supply chain: on one hand, the government must actively foster leading companies so that they can become the core of the supply chain; on the other hand, the companies themselves must improve the supply-chain information management platform which will help bring about seamless logistic system, and they also need to scientifically plan and design the distribution centers, establish new evaluation systems of the supply chain, and strengthen the honesty or prudence in supply chain, so that eliminate the broken chain and improve the efficiency of the whole supply chain.The paper proposes a theoretical framework that the strategic partners, the core enterprise and the environment in which the supply chain operates are the essential parts to build aquatic-product supply chain. The government and the node enterprises, as an inseparable unit, are interactive: the government and other intermediaries play a vital role in directing the development of the aquatic sector, providing better industrial environment such as public construction and services, and the node enterprises are essential in allocating the resources. The core enterprise functions as an organizer and coordinator who selects the strategic partners for the supply chain and coordinate their behavior so that it can make the advantages of integration. The partners operate around the core enterprise, functioning as supplementary tools. To make it clear, the paper employs the Tenet of Circular Movement from Physics to explain the essence of the supply chain and proposes that the tracks of the operation of the supply chain based on core enterprise are circles that the partners move around the core enterprise. And it put forward that the quality of the core enterprise is proportional to the attraction to the partners and the whole efficiency. When the attraction is lower enough, the core enterprise will loss the controlling ability, the system will break down, and the partners will search for new supply-chain alliance.