Research On Supply Mechanism Of Tourism Public Service

Along with the development of economy and society, tourism demand of public increases continually, and the request of tourism public service is becoming more and more intense and urgent. How to adapt to this new trend, and provide more impartial and high-efficiency's tourism public service, are becoming important issues for the government at present. Since the short history of Chinese tourism public service, the existing troubles, the low supply level, and lacking of systematical and further study at home and abroad at present. Under this circumstance, the dissertation studies the tourism public service from the perspective of mechanism, attempts to use the relevant disciplines and theories of economics and management, learns from advanced theories, experiences and methods both at home and abroad, strives to grasp the essence of the problem. It analyzes the mechanism of tourism public service systematically, and has formed a mechanism theoretical analysis frame for tourism public service preliminarily, guides the practice of Chinese tourism public service building, promotes the transition of governmental function; enhance the validity of tourism public service supplies.This dissertation makes the text frame according to the clue of what is tourism public service (content); who provides (main body) and how to provide (methods). Specific as: basic theory, consideration of mechanism and analysis of cases.1. Basic theory. It is Chapter 2. Based on the relevant researches and theories of tourism public service, this paper makes a creative definition of tourism public service. Then, it analyzes the Special Properties of tourism public service (productive and social; public and profit), considers some relevant definitions such as tourism public service and public service to make the basis of subsequent researches.2. Consideration of mechanism. It is the core of this paper and key of research, which includes chapter 3,4,5,6. This paper attempts to make the logic Starting Point of Supply Mechanism designing from the analysis of effective supply of tourism public service. It considers that it can realize the transformation of tourism public service from single to compound supply mechanism. Based on the analysis of supply mechanism designing of tourism public service, this dissertation makes the conceptual model of the tourism public service supply, which is the basis of subsequent research. According to the logical arrangement of the conceptual model of the tourism public service supply, chapter 4 is discussing the three supply mechanisms of tourism public service in detail, government supply mechanism, market supply mechanism, and society supply mechanism. Each of these mechanisms is analyzed by its own feasibility, condition and arrangement. It is proposed in chapter 5 that we should set up compound supply mechanism of tourism public service, and analyzed the transformation of the role and functions of the government in the compound supply mechanism of tourism public service. The compound supply mechanism of tourism public service can be further subdivided into three catalogs as government-dominated, market-dominated and society-voluntarily, and ten types of modes in detail. At the last part, it gives the best choice of supply mode based on the concrete investigation of tourism supply service (or service project). In chapter 6, it analyzed the guarantee of the supply mechanism of tourism public service from three aspects in theory such as stimulus, innovation and guarantee mechanism.3. Analysis of cases. This dissertation makes the case study of the construction of tourism public service in Xiamen to test and analyze the theoretical result and conclusion. It analyzes the situation of tourism public service supply and mechanism construction in Xiamen, reveals the problems and reasons, and makes the efficient mechanism function analysis graph of tourism public service in Xiamen, based on the information collected by literature retrieval, spot investigation and questionnaire. Further more, it is proposed some suggestions for the government of optimization of tourism public service mechanism in Xiamen. The problems in the progress of tourism public service supply in Xiamen are the common problems in the construction of Chinese tourism public service. The exploration of optimization of tourism public service mechanism in Xiamen is undoubted significant to improve the construction of tourism public service in some other area in China.The research has made the following innovations. First, this dissertation makes a creative definition of tourism public service. Second, it makes the conceptual model of the tourism public service supply, which is the basis of subsequent research. Third, it suggests that the compound supply mechanism of tourism supply service can be further subdivided into three catalogs as government-dominated, market-dominated and society-voluntarily, and ten types of modes in detail, like the graphic shows. In the end, it makes the efficient mechanism function analysis graph and operation model of tourism public service in Xiamen. Generally, it still needs to study further in this dissertation in the future.