The Research On Further Development Of Rural Ecotourism In Turpan Region

The Tourism Science intercross geography Science,Economics Science,Culture Science,Sociology Science, Administration Science and Ecology. Development of Tourism even concerns such important issues as "Balance of the ecosystem" and "Harmony between Human beings and the Nature". The Rural Tourism and the Ecotourism develops in our country so late that makes the topic this paper discusses more be concerned and not easy to study. At first it is difficult to find an exact definition and there are many comprehensions and interpretations of the scholars in the civil and abroad. Based on the study of hundreds of literature this paper bring forward to understand and make it clear from the reason the tourism come into being, which means to understand the Rural Tourism from the point of view of industry level. As for the understanding of the concept of the Ecotourism, this paper think the Thought of Ecotourism is the most important and the must principal and the foundation of the ecotourism research is the Entire Human Ecosystem theory and the Nature-Economy-Society theory. We should understand the definition of ecotourism in the point of view of the whole system. The Eco- includes not only the part of the Nature, but the other part of Human based on the Nature. The idea of Harmony among Human, Nature, Social Culture and Economy should be more emphasized here. The main points of this article concerning theory are as follows:(1) This paper study Rural Tourism from the industry level to know the economical benefits got in the community, region and even country and to learn the influences of the society and environment for the region by the means of developing rural tourism. Only understand it from this level, it will not be unmeaningful to study the issues of Rural Tourism development and management.(2) Distinguish the concept between Rural Tourism and Agriculture or Agroculture. This paper thinks the two concepts are independent, but also intercross and connect closely.(3) As for the relationship between Rural Tourism and Ecotourism, different from the overseas scholar point of views, this article points out Rural Tourism is not one of the type of the Ecotourism and not the nature-only tour. Rural Ecotourism Expression is more exactly and it is a type of ecotourism emphasized the protection of ecosystem and reasonable development of the Rural Tourism Resources based on the idea of Sustainable Development.(4) Based on the overall comprehension, Rural Ecotourism can be defined as a mean of tourism activities and a mean of economy activities, it occurs in the rural region, the attraction are the unique Rural Natural resources and environment and Human ecosystem. The leading idea is to be Sustainable Developed. It emphasizes the harmony between the nature environment and the human activities. The function of it can be educational, sightseeing, travel, relax, vacation, exploring, experiencing, entertainment etc. It also concerns the benefits of the local community to attain the aim of unification of economical benefits, social befits and environmental befits.(5) Further expounds the related concepts and put forward the principles should be obeyed in the development of rural tourism, which are sustainable and based in human and community participation principles.(6) Based on the research of the Rural Tourism development model, points out Turpan Region should be applied the landscape areas-based development model and constructs the active feedback Chart of the Rural Ecotourism Development from the point of view of the Whole System.This article thinks we should develop the rural ecotourism product from the point of view of the Whole System. We should concern the unification of economical benefits, social befits and environmental befits. Tourists, Services Provider and local community should perform the important function by means of the active feedback of Ecotourism. Services Provider or the government develop and manage the rural nature and human tourism resources, provide the establishment and manage the enterprise based on the community, this activities can benefits the local community and arose the Resources Protection passion of local residents. Through Eco- positioning and marketing Providers can get the attention of the eco-tourists. Provides the satisfied eco- experience and eco-tourism products and reinforces the management and the eco-education. Therefore, the tourists can obtain the satisfied tour experience and enhance the eco- consciousness. All of the activities destroy effects don't excess the threshold for ecosystem recovery. Rural ecosystem then gets the good feedback and attains the satisfied benefits economy, society and environment.Chapter Three and Chapter Eight mainly do the field research in Turpan valley, contents include:Chapter Three investigate and classify the main tourism resources in Turpan according to the GB/T 18972-2003, point out the necessity of development the Turpan rural tourism based on the analysis of current situation, and do the SWOT analysis, then put forward the related development strategy.Chapter Four classify and evaluate the main tourism resources in Turpan Rural areas. Chapter Five pay more attention to the Status Quo of the Turpan Rural Tourism Market. Carry on the form of questionnaire of the selected research area—Turpan Grape Valley, analyze the tourism resources of which, then propose the eco-positioning and green marketing strategy.Chapter Six carry on the study on the local benefit groups of Turpan rural tourism community. The result is not optimistic, local residents concern environment not too much contrast to the benefits they will obtain.Chapter Seven expound the development principles, strategy and protection strategy of Turpan rural tourism. Calculate several types of the tourism capacity and put forward the overall guideline strategically, spread the exact thoughts of development out, then expound the approaches of development aimed at the main projects that should be develop further in the rural tourism of Turpan region. At last, bring forward the guaranteed system for reasonable development of Turpan rural ecotourism.Chapter Eight review and reconsider the whole contents, conclude the paper and point out the deficiencies in the research.