Research On Tourism Service Supply Chain Coordinating Mechanism And Its Overall Optimization

Chinese tourism industry has experienced rapid development process more than three decades, and increasingly, it plays an important role in our national economic life. Now that the tourism industry has become a national increase in foreign exchange earnings and stimulate civic consumption and accelerate the economic development of a new economic growth point. The experience of Chinese tourism industry for running several decades shows that strengthening inter-departmental and inter-regional coordination and management efforts is the key to achieve a smooth operation and the healthy development of the basic guarantee. However, the tourism industry is of limited capacity for coordination. Coordination of policies related can not meet the needs of the rapid development of the tourism industry. The policy is implicit, and the conflict between the interests of the principal is still a lot, so there is a need for a new management mode for tour operators to coordinate the relationship between enterprises. This dissertation studies coordinating mechanism and the overall optimization measures to promote tour enterprise development in our country from the perspective of supply chain and travel agency as the core enterprise.The structure of this dissertation is as follows:Chapter 1 introduces the tourism service supply chain background and research significance, and then sets out relevant research and literature review on the main content, research methods and innovation.Chapter 2 introduces the concepts and features of tourism service supply chain, and explores the tourism service supply chain composition and coordinating mechanisms.Chapter 3 to Chapter 7 is the core of this dissertation. Chapter 3 first reviews the development process of China's travel agencies. Then to inbound tourism as an example, analyzes the international travel agencies for international tourism revenue contribution and elasticity by econometric methods, and explores the international travel agency, the number of inbound tourism, international tourism revenues relationship, pointing out that the China Travel the main problems at present. Finally, the use of system dynamics simulation analysis of the current tourism products of China's travel agency homogenization result of the competition will come to travel agency, should use differentiated price competition strategy, and designed a travel agency operators and retailers through franchising the way to achieve a vertical and horizontal division of coordinating mechanism.Chapter 4 first analyzes Granger causal relationship among the civil aviation industry, tourism hotel industry, the international travel agency, inbound tourism, international tourism revenues etc. It was estimated by econometric methods and drawn a causal relationship Figure. Furthermore, civil aviation industry, the star-rated hotels on the contribution of international tourism incomes and their relationship with international travel agency were studied by the use of a causal relationship. Finally, the travel agency with airlines coordinating mechanism between the interests, as well as star-rated hotel and international travel agency the revenue sharing of coordinating mechanisms were examined.Chapter 5 demonstrates scenic spot (point) has priced its tourism resources capacity of monopoly profits. Followed by the analysis of the role of tourism products in advertising and external issues, and designed a scenic spot (point) on the cooperation with travel agency advertising cost-sharing contract to address the issue of external advertising. Finally analyzed scenic spot (point) and travel agency on the advertising content, form and scope of a division in order to internalization of advertising revenue to enable the optimal forms of advertisment.In chapter 6, studies three aspects: The first is to explore tourism service supply chain vendor selection problems; the second is to examine the supply chain enterprises information sharing and integrated approach; The third is the establishment of tourism services Supply Chain Performance Evaluation.Chapter 7 carries out empirical analysis of the tourism industry in Jiangxi Province From the tourism service supply chain, and researched Jiangxi tourism and economic growth, as well as Jiangxi tourism market performance and contribution to economic growth. Further with the Guangdong tourism business performance horizontal comparison, pointing out that the Jiangxi tourism industry in the development process existing problems, in accordance with the tourism service supply chain coordination and optimization theory to develop the corresponding countermeasures.In chapter 8, the work of this dissertation is summarized. The points of subsequent research and direction are discussed.The innovations of this dissertation are:1. The dissertation carried out systematic research on tourism enterprises from the perspective of supply chain, which was originated in the manufacturing industry supply chain management theory to try to solve the tourism industry problems, and the dissertation studied tourism services supply chain composition and coordinating mechanism according to tourism services product characteristics.2. The Granger causality test and the cointegration analysis were used for the international travel agency and international tourism income, the number of inbound tourism by econometric methods. The test results show that the three variables for growth is a causal feedback loop. Analyzed the China travel agency the current main problems, and system dynamics simulation study, travel agency should come to the implementation of differentiated price competition strategy, designed to travel through franchise to achieve vertical and horizontal division of the coordinating mechanism.3. Analyzed Granger causality relationship among the civil aviation industry, the number of star-rated hotels, international travel agency, inbound tourism, international tourism revenues variables etc. It was analyzed by econometric methods, and drawn a causal link between their plans Further studied on the use of a causal relationship between the civil aviation industry, the star-rated hotels and international tourism income, International Travel agency cointegration relationship, it was concluded by the drawn balance of relations between them and elasticity. Made use of causal analysis of the relationship between the civil air route course and the number of star-rated hotels are the growth of the causal feedback loop. Designed to travel agency and airline ticket between the wholesale price plus buy-back contracts, as well as travel agency and hotels between the revenue sharing contract.4. Carried out empirical analysis of the tourism industry in Jiangxi Province from the tourism service supply chain. Quantitative analysis results showed that the Jiangxi tourism and economic growth was one-way Granger causal relationship, and studied Jiangxi tourism market performance and its contribution to economic growth and pulling rate, further with the Guangdong tourism business performance horizontal comparison, pointing out the existing problems of Jiangxi tourism industry in the development process, in accordance with the tourism service supply chain coordination and optimization theory to develop the corresponding countermeasures.