Research On The Circulation Pattern Of Fresh Agricultural Product In Weifang City

China is a big country of production and consumption of fresh product. Since the reform and opening up, China’s agricultural production capacity has been greatly improved, production and consumption volume of grain, cotton, oil, vegetables, fruits and other agricultural products highest in the world. Which fresh agricultural production developed rapidly, per capita consumption of some species has reached the world. Way of circulation of agricultural products continue to change as the economy and social development, and gradually formed a large-scale wholesale markets, farmers markets and large supermarkets and supermarket chains mainly agricultural products circulation patterns. Among them, the large-scale circulation of agricultural products wholesale market as the main channel, accounting for about 70% of the total circulation of all agricultural products. Under the influence of factors of modern logistics technology advances, the rise of e-commerce and consumption of agricultural innovations such as e-commerce from the virtual economy to the real economy closely integrated with a large number of agricultural products can be standardized e-commerce continue to emerge, the circulation of agricultural standardization revolutionized the way that China has the initial formation of agricultural products wholesale market, direct production, such as direct marketing and direct farm produce multi-level circulation pattern. However, in recent years, some of China’s agricultural supply structural surplus, how to solve the "food prices are low farmers, food your hurt people" issue has become an important subject to be solved."The State Council on Strengthening the circulation system of agricultural products fresh view"(Guo Ban Fa [2011] No. 59) proposed: to strengthen the construction of fresh agricultural products circulation system, the establishment of stable sales operation to ensure market supply of long-term mechanism to effectively safeguard the interests of producers and consumers, in order to strengthen the marketing of convergence, focusing on strengthening the flow of fresh agricultural infrastructure construction, innovative fresh agricultural products circulation model to improve the circulation of the degree of organization, improve circulation and market distribution chain, further reducing circulation, reduce distribution costs, the establishment of a sound and efficient, smooth, safe and orderly flow of fresh agricultural system to ensure fresh agricultural market supply and price stability.After herein with reference to foreign as well as domestic research results on fresh agricultural products circulation patterns in developed parts of the country and agricultural products circulation patterns were analyzed, based on the circulation of fresh agricultural products market Weifang City field research on the current Weifang City live Situation circulation of agricultural products and the main problems systematically understand, analyze the status quo of fresh agricultural products circulation patterns in Weifang City, noted that the current pattern of problems of circulation patterns. The main problem agricultural grant docking circulation patterns exist in the wholesale market as the main performance: lack of unified planning, the layout is not reasonable; operating facilities primitive, backward transaction; lower market players degree of organization; delayed construction of information networks, information dissemination channels are not Chang; market management policies from different departments, businesses and traders overburdened. Farm dilemma: the supermarket purchase threshold is high; long billing cycle; establish a stable, tight butt joint efforts of multilateral relations needed; lack of trust mechanism. From the point of view of the flow of the main root causes of problems: the social benefits of agricultural products wholesale market has not been properly recognized; basic cultural level of the current popularity of farmers is not high; emphasis on standardized production, brand authentication is not enough; Rural ingrained the small farmers find it difficult to attribute changes, making the extent of rural organizations is not high, with a considerable number of small-scale cooperatives.In the advanced experience at home and abroad on the basis of fresh agricultural Countermeasures Weifang City circulation system and efficient operation. Weifang City, the first to build a new pattern of fresh agricultural products circulation mode. Perfect docking with farming as the main batch of fresh agricultural products circulation mode. Extended to focus on the direction of Farm fresh agricultural products circulation mode. Supplying direct complement the development of fresh agricultural products circulation mode. Pioneering leading agricultural export base model. The second increase farmers’ level of organization. Third, we must strengthen the quality and safety of fresh agricultural building. Fourth, we should implement fresh produce brand strategy. The fifth is to improve the fresh produce logistics system. Finally, a concrete and feasible protection from the organization and implementation perspective. Including strengthening organizational leadership, strengthen policy support, and improve assessment methods and a summary of experience in the promotion.Scale circulation of fresh agricultural products in Weifang City in the province and the country has a demonstration effect, a large number of documents incorporated herein by reference and operational practices, to break the bottleneck of the current distribution system, Weifang, fresh agricultural products, the formation of a rational layout, functional, competitive and orderly fresh live agricultural market network. Both to protect the efficient operation of the circulation system, Weifang City, fresh produce, but also reflects the trend of modern agriculture. The innovation of this paper is to start from fresh agricultural products circulation patterns, building a sound circulation of Weifang City, a new pattern of fresh agricultural products, promote the further development of modern agriculture.