Font Size: a A A

Study On Service Innovation Strategic Path Of Manufacturing Sectors Based On Fit Theory

Posted on:2011-06-09Degree:DoctorType:Dissertation
Country:ChinaCandidate:J H ZhangFull Text:PDF
GTID:1119360305955707Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
Competition of manufacturing industry is heating up, with the development of economic globalization. At the meanwhile, there comes a phenomenon that diversity of customer need has been increasing. Customers not only pay attention to price and quality of products, but also give highlights on service, which means enterprises could not satisfy their clients only by physical products. Dual attentions to products and services must be paid at the same time. However, most scholars concentrate on technological innovation. The amount of researches on service innovation is so little, especially the one of manufacturing sectors. Hence, there is dual significance, the theoretical one and the practical one, of studying on service innovation of manufacturing sectors. It ought to be helpful for manufacturing sectors to gain competitive advantages and speed up their development. Therefore, service innovation strategic path of manufacturing sectors was studied here, using service innovation of Chinese manufacturing sectors as subject, applying combined research methods, including theoretical and empirical research approach, in which case study method as the main, based on fit theory, a classic theory in the strategic management research field. Based on reviewing definition, characteristics, modes, mechanism and strategy of service innovation, main works are:Firstly, service innovation driving factors and supporting/obstacle factors of Chinese manufacturing sectors were identified and testified based on explorative multiple-case study, which laid foundation for following studies of the dissertation. (1) Service innovation driving factors and supporting/obstacle factors of manufacturing sectors were identified based on the cases study of service innovations of Haier, Yuanda, Huawei, and Saiwei. Mechanism of each factors were analyzed. (2) Initial inspection was carried out by ATLAS.ti 5.0, a qualitative data analysis software, using data collected from 10 manufacturing sectors. Hypotheses were given based on the initial inspection results. Then questionnaire survey was carried out to testify the hypotheses. Conclusions showed that:Service innovation driving factors of manufacturing sectors included competition, customer need, strategy with service orientation; Service innovation supporting were consisted of capital capacity, management capacity, and network capacity; There would be blocks when these capacities were inadequate.Secondly, mapping relationship framework between service innovation influencing factors and entrepreneur orientation of service innovation strategy was constructed based on the cluster analysis of 16 manufacturing sectors, combining with driving factors and supporting/obstacle factors of service innovation, after analyzing of entrepreneur orientation of service innovation strategy. And mapping relationship framework between entrepreneur orientation of service innovation strategy and specific service innovation strategy was also constructed through analyzing of specific service innovation strategy of 8 sample enterprises, based on MDS approach. Finally, the two frameworks were combined together into a triple-layer mapping relationship model:service innovation influencing factors-entrepreneur orientation-service innovation strategy, which was also named fit model of service innovation strategy of manufacturing sectors. Conclusions were:(1) There were four types of entrepreneur orientation of service innovation strategy, including passive responder, follower, positive responder, and leader; (2) The entrepreneur orientation type was a function of driving factors and supporting/obstacle factors of service innovation; (3) Specific service innovation strategy was a function of entrepreneur orientation of service innovation strategy.Thirdly, service innovation strategic path planning was studied. (1) Static and dynamic service innovation strategic path were analyzed. (2) Dynamic optimization of mathematic model of service innovation strategic path was carried out, based on which conceptual model was proposed. Service innovation strategic path transition mechanisms and modes were analyzed as well. (3) Suggestions on service innovation strategic path management were proposed from two dimensions, one is path dependence, and the other is path creation. Results showed that there were two kinds of service innovation strategic path transition mechanisms, including none/few service innovation static path→radical service innovation→radical+ incremental service innovation, and none/few service innovation static path→incremental service innovation→radical+incremental service innovation.Finally, driving factors and supporting/obstacle factors of service innovation, fit mode of influencing factors of service innovation-entrepreneur orientation-service innovation strategy, and service innovation strategic path of DSC were analyzed based on the longitudinal single case of service innovation of DSC. Hence parts of the conclusions of chapter 3,4 and 5 were testified. Besides, further study proposals, such as classifying manufacturing sectors and adding industry and other control factors, were announced.Innovations of this dissertation include:Firstly, fit model of service innovation strategy of manufacturing sectors was constructed based on fit theory, after identifying driving factors and supporting/obstacle factors of service; secondly, service innovation strategic path planning of manufacturing sectors was analyzed and based on which static analytical model and dynamic mathematic and conceptual model were constructed from a long-run viewpoint; thirdly, advantages of case study approach were made fully use, based on the selection principle of sample case, on the one hand, multiple-case study method and questionnaire were integrated, enhancing the validity and reliability of the conclusion, on the other hand, longitudinal single case study method was used to testify and extend conclusions of the dissertation.
Keywords/Search Tags:Service Innovation, Manufacturing Sectors, Influencing Factors, Fit Model, Strategic Path
PDF Full Text Request
Related items