| Introduction of the author:Ma zhiluan. Male. Born in December1971. studied in Chengdu university of technology, since from the September of2003and been taught by professor Chen Hongde. Got a doctor’s degree in June,2012.Our country is a large agricultural nation, The income gap between urban and rural residents has expanded significantly. In order to lessen the gap between city and countryside and Realize modernization, we have to increase the farmer’s income level and push the improvement of rural surroundings. And the development of Rural tourism is one of ways to achieve the goals. Although China’s Rural tourism was organized by folk themselves in the early stage, while the economic profit of Rural tourism becoming a large scale, the governments will support the development of Rural tourism Vigorously and take it as a important method to solve china’s issues concerning agriculture, countryside and farmers, adjust the structure of agriculture in the rural areas, realize the surplus rural labor force transfer in situ, add the peasant’s income and quicken the urbanization. Strengthening the government policy guidance to encourage rural tourism development, we can learn some obviously from Tourism theme years such as "98Chinese urban and rural Tours","Chinese People living Tours "(2004)."Rural tourism year"(2006)."Harmonious urban and rural tourism"(2007). Till nowadays, China’s rural tourism industry has been achieved rapid development, Rural tourism has become an important tourism manner and products.Chengdu is the birthplace of China’s rural grand time tourism, and it’s also one of the best areas of the rural grand time tourism development.Due to Chengdu is one of China’s pilot city in urban-rural integration, the government has made a beneficial exploration to create a good policy conditions for rural tourism development in two parts:the development project of urban-rural integration and the free circulation of rural land resource. Furthermore, putting forward the goals of building world modern garden city in2009,which has provided excellent development opportunities for rural tourism. Therefore Chengdu has a extensive prospect of rural tourism development. Different from Beijing folk cultural tourism mode, Gui Zhou ethnic cultural tourism mode, Huang Shang scenic area edge mode, Jiang Nan ancient town development mode and the Huaxi village new tourism mode, Chengdu rural grand time tourism alternative the mode-"eat farmhouse meal, enjoy farmhouse food, stay in farmer’s house, to do farm work, get entertainment, buy agricultural products "-as a characteristic. This mode totally reflects Sichuan peculiar Pastoral scenery, Folk customs and ancient BaShu culture, Has the rich farming "Sichuan-style" and reflects the Chinese traditional "unity between heaven and man", conform to the nature, the practical rational culture concept. In the long-term development process, Chengdu rural tourism, gradually formed six distinctive tourism type:the farm garden type, the sightseeing type of orchard scenic spot, the scenic hotel type,the rural hotel type, the rural scenic spot type and the ancient town tourism.. Chengdu also produced some domestic famous rural tourism brand such as the Sansheng HuaXiang, agricultural technology village, Chengdu international Peach blossom festival, etc.Chengdu rural tourism was able to develop rapidly, not only because of Chengdu has a broad tourists market space from relying on Chuan Yu comprehensive urban agglomeration, radiating to Guan Zhong comprehensive urban agglomeration and several capital city around Chengdu, attracting the urban agglomeration of JingJinJi areas, Yangtze river delta and pearl river delta, But also Chengdu has rich rural tourism resources which is mainly reflected in this aspect:Chengdu located in western Sichuan plain, rich in Rural Geological landscape, Physiognomy Landscape completed from the plain to mountains, extremely high mountain, the geological structure is complex, Relatively altitude difference greatly, River system developed, Wildlife resources is rich, the giant panda, ginkgo, as a representative of the national key protection wildlife variety. According to the author’s Analysis and evaluation about Geological landscape of twelve domestic cities such as Beijing, ShangHai,the potential of Chengdu rural tourism development is ranked second around the whole country,only after Hang Zhou. Chengdu also has extremely favorable climate resource conditions for the rural tourism development. Based on the author’s Comparative analysis and quantitative evaluation of12domestic cities about annual average temperature, relative humidity, wind speed, annual average high temperature, average snowfall, rainfall, sunshine duration, the frost-free period, annual average fog duration, Chengdu rural tourism climatic resources after Kun Ming, ranking second nationwide. In addition, Chengdu also has unique and abundant tourism resources, such as Sichuan food, Chengdu snacks, Sichuan hot pot, Sichuan tea culture, Sichuan wine culture and western Sichuan folk cultural resources, these superior resources conditions provide a strong resource guarantee for Chengdu rural tourism development. Chengdu developed rural tourism has not only the realistic material base, market conditions, but also contributed to Chengdu developed agriculture, business prosperity, prosperous life of the people, since ancient times, the recreational atmosphere is famous among people, which nourish the Unique psychological state of Chengdu people,they are fond of amusement, all of these make it become the domestic and foreign famous place—"the city of leisure".Of course, Chengdu rural tourism is a fledgling industry yet, there are still many shortcomings of it’s development. For example, The per capita consumption is at a relatively low level, Product structure is single, Tourist flow time differentiation is unbalanced, lack of Tourism facilities, Marketing channel is narrow, The brand is not outstanding, There are contradictions between economies of scale and decentralized management of rural grand time tourism. Urban-rural integration and Landscape protection also exist contradictions. But, Chengdu rural tourism is an emerging sunrise industry. As long as we can excavate the unique characteristics of Geological landscape and Regional cultureduring the it’s development abundantly,According to "123456" strategy proposed in this article to optimize its spatial structure, According to the proper evaluation about Chengdu rural tourism geomorphic resources to Adjust and optimize the Time-space, space-type, time-type products structure combination, and build the six key brand as follows:(1)Chengdu Shuang liu dongshan folk cultural tourism,(2)Agricultural technology village in Pi country-WenJiang WanChunZhen experience type of farm tourism,(3)Sanshenghuaxiang Leisure shopping tourism,(4)LongQuan huaguo mountain leisure tourism,(5)Longmen mountains village leisure and vacation tourism, and (6) Chengdu ancient town tourism.If it want to be the long-term and sustainable development, Chengdu rural tourism should break the bottleneck of Rural tourism scale management that come from Individual ownership of Resources property. Make full use of the effective form of property right transaction center which is built in the process of urban-rural integration. Encourage the free circulation of resource property which take the land as the center in rural areas. The savings deposits of Chengdu urban and rural residents is huge, Rural tourism is a industry which cost you little to enter or exit. If the government tries to make a right guidance, it can just seek a good investment opportunity for private capital. Efforts should be made to push forward rural tourism region to concentrate, improve industrial chain, cultivate industrial cluster and realize rural tourism scale economic effect. Government should deliver some of the real power of the leading role, increase rural tourism public investment, Realize rural tourism economic benefits and multiplier effect of employment, Government should establish resources protection consciousness, improve rural tourism resources protection agency, complete rural tourism landscape protection facilities, Combined with the new rural construction, through all of these measures, to Strengthen rural tourism resources protection, and ensure sustainable development. Despite these steps, It need to summarize and develop the experience of Chengdu and Sichuan in dealing with tourism crisis formed in Wenchuan earthquake, and establish long-effect mechanism of tourism crisis management, and strengthen the ability and level of tourism crisis management. |
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